How to write an excellent motivation

In the past we asked our applicants to motivate their applications in a motivation letter. This part of the application has been replaced by four questions in the online application form. Your answers to these questions should be written concisely (max 1/4 page per question) and  will help the MSc selection committee decide whether you are the type of student we are looking for.

1. What demonstrates your sincere interest in the programme you are applying for? 

The first thing we would like you to address in your motivation letter is your ambition to be admitted to one of our MSc programmes. Some questions to ask yourself are:

  • What attracted you to this particular masters programme? 
  • Why are you attracted to an international masters programme? 


2. How do you expect the programme you are applying for to contribute to your future plans? 

In the second question we ask you to tell us about your plans for the future and how you expect the programme you'll do at RSM to help you realize these plans. 


3. What other relevant information do you want to share with us in order to motivate your application? 

Where were you born, where have you lived, what is your nationality, where did you go to school, in what kind of international activities have you participated. You can also write about what you feel you can add to the international dimension of the programme. Sometimes there may be information that is important for the application but we can't see in the documents you upload to the application. For example if you are dyslexic or your grades have been affected by personal circumstances, please let us know. 


4. What is the main reason you decided to study at RSM?

In the last question we are interested in is why you would like to be chosen to participate in a MSc programme at RSM as opposed to another university. We are interested in this because it has been proven that students who made a deliberate, well-thought out study choice, perform better and contribute more to the level of the programme. For RSM it is clear that ambitious and high-performing students influence each other in a positive way.

In conclusion, the motivation letter for one of our MSc programmes is an important part of your application package. It is something to be taken seriously, but also something to have fun with. Tell us who you are, what your dreams and motivations are and most importantly, why you think you should be selected to study at the most prestigious business school in the Netherlands!