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Why do people do the things they do? Why do they buy the things they buy? How can you nudge them to choose your product or service? Learn the latest theories of consumer behaviour and market needs, and how to translate this into solid marketing strategies to help organisations grow. You will explore up-to-date marketing theories – many of the electives in the MSc Marketing Management would not have even been in the curriculum five years ago because it evolves so fast.
You can customise the programme with one of these elective tracks: brand and product management, or digital marketing and analytics. You’ll graduate with the knowledge, tools and tactics you need to create value for any kind of company or organisation.
This programme is offered by Erasmus University Rotterdam. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
It is demanding and equally fulfilling. We have guest lectures and real-life applications, group work and assignments that keep us on our toes and we need to keep up, so it is very challenging. And yet I am always surprised by how much I am actually learning. There is a focus on understanding marketing research, and I definitely feel like I have gotten way better at this. This master programme is a very international environment, and there are very intelligent people in the group. You need to be independent and manage your own work. You are expected to know certain terms, how to write reports and how to study efficiently. We often use case studies and practice data analysis – this is great preparation for the thesis.
Sophie Acquah (MSc Marketing Management 2020)
Learn to create positive change for individuals and organisations.
Learn how you can develop strategies that are effective, successful and beneficial for all stakeholders.
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