Dr Stefano Puntoni

Stefano Puntoni
Associate Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM Membership(s)
  • Member ERIM (since 2005)


Stefano Puntoni is an Associate Professor of Marketing Management at Rotterdam School of Management, Erasmus University (RSM).

Professor Puntoni is the recipient of various grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Researcher.

His research investigates the social and emotional determinants of consumer behaviour. His work has appeared in prestigious international journals including the Journal of Consumer Research, the Journal of Marketing Research, and Organizational Behavior and Human Decision Processes. He is currently a member of the editorial review board of the International Journal of Research in Marketing.

His teaching expertise is brand management, marketing strategy, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. He is also active in open enrollment and customised executive education.

Professor Puntoni has held visiting professorships at Bocconi University and London Business School.

He joined RSM in 2005 after completing his PhD at London Business School.

Professional experience

Associate Professor

Erasmus University Rotterdam
Rotterdam School of Management
Department of Marketing Management