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Stijn van Osselaer is Professor of Marketing and chairs the marketing department at the Rotterdam School of Management at Erasmus University. His main research interests are in branding and the influences of learning, memory, and cognition in consumers’ decisions. Stijn’s work has appeared in, for example, the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Experimental Psychology: Learning, Memory, and Cognition. He served as an Associate/Area Editor at the Journal of Consumer Research and the International Journal of Research in Marketing. Stijn serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the International Journal of Research in Marketing. He also serves on the executive board of the Association for Consumer Research and has co-chaired this organization's annual conference.

Stijn has taught Marketing, Branding, Consumer Behavior, Behavioral Decision Theory, and Managerial Decision Making & Negotiation in undergraduate, MSc, MBA, Executive MBA, and PhD programs at Erasmus, Chicago Booth, and London Business School. He is also active in open enrollment and in-company executive education.

Stijn received his PhD from the University of Florida and previously served as Assistant and Associate Professor at the University of Chicago Booth School of Business. He has been a Visiting Professor at the University of Chicago Booth School of Business and at London Business School. He is a recipient of the Ferber Award for best dissertation-based article in the Journal of Consumer Research and the Best Reviewer Award from the Journal of Marketing.

Professional experience