Profile
Thomas Frick is a PhD candidate in the Department of Technology and Operations Management at Rotterdam School of Management. His research lies in the intersection of information systems and marketing. Within his dissertation he focuses on advertising personalization and its implications for firms, consumers, as well as advertising platforms.
Thomas holds a Bachelor of Science in Business Administration from LMU Munich and a Master of Science in Business Information Management from Rotterdam School of Management. Thomas has working experience within the telecommunications and consulting industry where he mostly focused on analytical topics.
Publications
Article (1)
Academic (1)
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Tsekouras, D., Li, T., & Frick, T. (2023). Don’t Take it Personally: An Empirical Investigation of Consumer Responses to Explicit Targeting. Journal of the Association for Information Systems. https://doi.org/10.17705/1jais.00848
Conference contribution (3)
Academic (3)
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Frick, T., Li, T., & Pavlou, P. (2016). Investigating The Impact Of Social Influence On The Personalization-Privacy Paradox: An Eye Tracking Study. INFORMS 2016, Nashville.
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Frick, T., & Li, T. (2015). Social Retargeting – A Randomized Field Experiment. 37th ISMS Marketing Science Conference.
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Frick, T., & Li, T. (2015). Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study. 37th ISMS Marketing Science Conference.
Conference proceeding (6)
Academic (6)
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Frick, T., & Li, T. (2016). Social Retargeting: A Field Experiment. In Proceedings of the Statistical Challenge in eCommerce Research Symposium
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Frick, T., & Li, T. (2016). Social Retargeting: A Field Experiment. In The Economics of Information and Communication Technologies, ZEW Conference Centre for European Economics Research.
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Frick, T., & Li, T. (2016). Personalization in Social Retargeting – A Field Experiment. In - Association for Information Systems (AIS).
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Tsekouras, D., Frick, T., & Li, T. (2016). Don’t Take It Personally: The Effect of Explicit Targeting in Advertising Personalization. In - (pp. 10). Association for Information Systems (AIS). http://hdl.handle.net/1765/100010
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Frick, T., Tsekouras, D., & Li, T. (2014). The Times They Are A-Changin:Examining the Impact of Social Media on Music Album Performance. In -
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Frick, T., & Tsekouras, D. (2013). The Times They Are A-Changin: Examining the Impact of Social Media on Music Album Sales and Piracy. In -
Doctoral Thesis (1)
Internal (1)
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Frick, T. (2018). The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus Universiteit Rotterdam (EUR).
Preprint (1)
Academic (1)
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Tsekouras, D., Li, T., & Frick, T. (2023). Don’t Take it Personally: An Empirical Investigation of Consumer Responses to Explicit Targeting. Journal of the Association for Information Systems.
Courses
Past courses
Business Architecture and Transformation
- Study year: 2017/2018, 2016/2017, 2015/2016
- Code: BM03BIM
- ECTS: 5 Level: Master
Business architecture and consultancy
- Study year: 2014/2015
- Code: RSM04BIM
- ECTS: 5 Level: Master
