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- Faculty
- Ataman, Berk
- Bergh, Bram van den
- Bruggen, Gerrit van
- Eliashberg, Joshua
- Everdingen, Yvonne van
- Fuchs, Christoph
- Go, Frank
- Hooge, Ilona de
- Jong, Martijn de
- Levallois, Clement
- Molenaar, Cor
- Ordabayeva, Nailya
- Osselaer, Stijn van
- Overveld, Mark van
- Puntoni, Stefano
- Raaf, Daan de
- Rekom, Johan van
- Smeesters, Dirk
- Smidts, Ale
- Szymanowski, Maciej
- Verlegh, Peeter
- Waarts, Eric
- Wierenga, Berend
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Dr. Christoph Fuchs
Assistant Professor
| Career |
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| 2010 - current |
Assistant Professor, Department of Marketing Management, Rotterdam School of Management, Erasmus University, The Netherlands |
| 2008 - 2010 |
Assistant Professor, Department of Marketing and Statistics, Aarhus School of Business, University of Aarhus, Denmark |
| 2004 - 2008 |
Teaching Assistant and PhD student, Department of International Marketing, University of Vienna, Austria |
| 2002 - 2004 |
IBM CEMA, Vienna, Austria |
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Education
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| 2008 |
PhD in Management, University of Vienna, (with distinction) |
| 2003 |
Msc in Business Administration, WU Vienna |
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Research interests
- Customer Empowerment
- User Innovation and New Product Development
- Branding from a Consumer Perspective
- Consumer Behavior
Publications
- Fuchs, Christoph and Adamantios Diamantopoulos, “Consumer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers,”
Journal of Product Innovation Management, forthcoming.
- Fuchs, Christoph, Emanuela Prandelli, and Martin Schreier (2010), “Psychological Effects of Empowerment Strategies on Consumers’ Product Demand,”
Journal of Marketing, Vol. 74 (1), 65-79.
- Fuchs, Christoph and Martin Schreier, “Customer Empowerment in New Product Development,”
Journal of Product Innovation Management, forthcoming.
- Fuchs, Christoph and Adamantios Diamantopoulos, “Evaluating the Effectiveness of Positioning Strategies: A Consumer Perspective,”
European Journal of Marketing, forthcoming.
- Fuchs, Christoph and Adamantios Diamantopoulos (2009), “Using Single-Item Measures for Construct Measurement in Management Research: Conceptual Issues and Application Guidelines,”
Die Betriebswirtschaft (Business Administration Review, Special Issue on Management of Data Quality), Vol. 69 (2), 197-212.
Teaching Experience
- Innovation Management
- E-Business
- Principles of Marketing
- Global Marketing Strategy Simulation
Consulting / Industry Collaboration
Involvement in consulting projects in the telecommunications, consumer electronics, medical equipment, and leisure industry (e.g., T-Mobile, TNS Research International, Spineliner TTC, etc.).
Invited presentations
- RSM, Erasmus University, Rotterdam, November 2009
- University of Amsterdam, Amsterdam, February 2009
- NEXT No. 6 International Conference, guest speaker, Aarhus, March 2009
- IE Business School, Madrid, May 2009
- ASB, Aarhus, March 2008
Referee
International Marketing Review
European Journal of Marketing
Service Industries Journal
Journal für Betriebswirtschaft
Marketing ZFP
European Marketing Academy Conference
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