Eliashberg, Joshua

Prof. J. (Josh) Eliashberg

Visiting Research Scholar


Sebastian S. Kresge Professor of Marketing
Professor of Operations and Information Management at Wharton


Academic Positions

1982-present

  • Wharton

Previous appointments:

  • Northwestern University
  • University of Missouri-Columbia.

Visiting appointments:

  • INSEAD, France
  • Rotterdam School of Management, Erasmus University, The Netherlands
  • Chulalongkorn University, Thailand
  • The Pennsylvania State University
  • The University of Chicago
  • Carnegie-Mellon University
  • The University of British Columbia
  • University of California at Los Angeles

Fields of interest


Research Areas

  • Marketing research
  • Marketing/operations R&D interface
  • International marketing
  • New product forecasting and planning models
  • Marketing issues related to the media and entertainment industry

Current Projects

R&D/Marketing Interface. Emerging technologies. Supply-chain issues in the entertainment industry. New products management.


Career

1989
Visiting Professor, Operations Research Department, AT&T Bell Laboratories

1970 - 1974
Electronic Engineer and Marketing Analyst, Tadiran, Israel Electronics Industries


Professional Leadership

1987-present
Series Editor, Kluwer Academic Publishers' International Series in Quantitative Marketing,

1991-present
Departmental Editor, Management Science, 1987-1997; European Journal of Operational Research,

1996-present
Senior Editor, Manufacturing and Service Operations Management


Corporate and Public Sector Leadership

1997- 1999
Publications Committee, INFORMS


Consulting

Marketing research and new product development projects; food, media and entertainment industries


Representative Publications

(with T.S. Robertson)
"New Product Preannouncing Behavior: A Market Signaling Study." Journal of Marketing Research 25 (August 1988).

(with M.A. Cohen and T.H. Ho)
"New Product Development: The Performance and Time-to-Market Tradeoff." Management Science 42 (February 1996).

(with M.S. Sawhney)
"A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures." Marketing Science 15 (1996).