Dr. J. (Johan) van Rekom
Assistant Professor in Marketing Management
R: T10-18
P: +31 10 408 1967
F: +31 10 408 9011
E:
jrekom@rsm.nl
Current position
Assistant Professor in marketing management
Fields of interest
- Means-end analysis
- Network analysis
- Organizational identity
- Brand essence
Career/Education
Johan van Rekom was born in Rijswijk (near The Hague) in 1963. He studied economics at the Free University of Amsterdam. In 1998 he finished his dissertation on Corporate Identity. He is currently working in the areas of marketing management, corporate communication and tourism.
Dissertation
Johan van Rekom (1998). Corporate Identity, development of the concept and a measurement method. Dissertation, 9 January 1998. Rotterdam: Erasmus Universiteit Rotterdam.
Recent publications
Rekom, J. van, Riel, C.B.M. van, & Wierenga, B. (2006). A Methodology for Assessing Organizational Core Values. --- Journal of Management Studies, 43 --- (2), 175-201.
Rekom, J. van, & Go, F.M. (2006). Being discovered - a blessing to local identities? Annals of Tourism Research, 33 (3), 767- 784.
Rekom, J. van, Verlegh, P.W.J., Jacobs, G. (2006).Measuring and managing the essence of a brand personality. Marketing Letters, 17 (3), 181-192
Rekom, J. van, Jacobs, G., Verlegh P.W.J., & Podnar, K. (2006). Capturing the essence of a corporate brand personality: a western brand in eastern europe. Journal of Brand Management, 14, (1/2), 114-124.
Rekom, J. van, & Go, F.M. (2006). Cultural identities in a globalizing world: conditions for sustainability of intercultural tourism. In P. Burns (ed.), Tourism and social identities: global frameworks and local realities. Advances in Tourism Research, 79-90.
Rekom, J. van, & Wierenga, B. (2007). On the hierarchical nature of means-end relationships in laddering data. Journal of Business Research, 60 (4), 401-410.
Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (Ed(s).). (2007). --- Organizational Identity in Practice. --- London New York: Routledge, 259 pp.
Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Identity, strategy and the environment. In Ravasi van Rekom Lerpold & Davide Johan Lin (Ed.), --- Organizational identity in practice. --- (pp. 1-11). London New York: Routledge.
Lerpold, L., Ravasi, D., Rekom, J. van & Soenen, G. (2007). Analyzing organizational identities: some guidelines for practice. In Ravasi van Rekom Lerpold & Davide Johan Lin (Ed.), --- Organizational Identity in Practice. --- (pp. 235-244-13). London New York: Routledge.
Sarason, Y. & Rekom, J. van (2007). Organizational identity and formulating strategy. The breaking and remaking of AT&T. In Ravasi van Rekom Lerpold & Davide Johan Lin (Ed.), --- Organizational Identity in Practice. --- (pp. 50-62). London New York: Routledge.
Berens, G, Van Riel, C.B.M. & Van Rekom J. (2007) “The CSR quality trade-off: when can corporate social responsibility and corporate ability compensate each other?” Journal of Business Ethics, 74 (3), 233-252.
