conference 2007

Conference “Imagination, Media Power and Reputation”

May 30-31st 2007, The Hague,

The U.N. City of Peace and Justice.

A joint effort by Rotterdam School of Management, Erasmus University and Hotelschool The Hague.

The Imagination, Media and Reputation conference adopts a multidisciplinary approach to explore the interactions between tourism, hospitality and media practices within contemporary society in which image has become the object of consumption. Emerging new media models and information ecologies beg the word media to be redefined and compel us, amongst others, to debate what the rise of an emerging visual and visceral culture means for the media, tourism and hospitality practices? Particularly, what is the role of text in communicating? How can we explain the phenomenal success of visually based media and how might tourism destinations and hospitality enterprises exploit same? How will different approaches to “experiential design”, publicity and promotion impact on tourism and hospitality processes through which brand identity is constructed? What impact will the aforementioned forces have on the reputation building and performance of countries, corporations, public organizations, communities, cities, and celebrities?

The conference enables participants to:

• View the multitude of topics, issues and examples concerning imagination, media power and reputation in a systematic framework to comprehend where the theme has been, is now and is where it appears to be heading in future
• Learn more about noteworthy cases, including of the non-profit Pan Parks Foundation an innovative joint-initiatives of the World Wildlife Fund and Molecaten Group
• Discover new techniques, tools and share insights from a range of disciplines and backgrounds
• Assess your opportunities with the help of new perspectives on the dynamic and intelligent configuration of tourism and hospitality services.
• Meet informed and creative colleagues from around the world to advance your knowledge

.