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Centre of Expertise

Papers and Presentations

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30 May, Wednesday

  1. Welcome and Introduction. F. Go, RSM, The Netherlands.
  2. Keynote Speech: Reputation and its Risks. R. Schatz, Media Tenor, Germany. www.mediatenor.com
  3. Country Image: Measurement and impact on consumer behavior. P.Verlegh, RSM, The Netherlands.
  4. How Brand Ownership Influences Causal Maps. The case of Scheveningen. J. van Rekom, RSM, The Netherlandsn
  5. Branding Europe’s wilderness areas. Z. Kun and W. Guitink, PAN Parks Foundation, Hungary.
  6. Consequences of different imaginations to tourism and nature conservation in nature parks. R. Rupf, University of Applied Sciences Zurich, Switzerland.
  7. The New World of Work. I. van der Bie and R. Tempels, Microsoft, The Netherlands
  8. Ten competence: new ways to encourage competence development of hospitality professionals across time and place. M. Bitter-Rijpkema and J. Schoonenboom. Open University The Netherlands and SCO-Kohnstamm Institute, The Netherlands.
  9. The Role of Turku Science Park as Multi Competence Platform Innovator: Towards European Culture Capital 2011. O. Liedes, Turku Science Park Ltd. Finland. (will follow) 


31 May, Thursday  



  1. Publicity and Image of a Country, The Case of Finland. S. Saraniemi, University of Joensuu, Finland.
  2. Regional Brands to enhance the competitiveness of community destinations in the Alps. F. Buffa & G. Parisi, University of Trento, Italy.
  3. Compositioning an effective projected destination brand-identity. G. van Keken, RSM, The Netherlands. (will follow)
  4. Politics in destination promotion: African tourism website networks. J. van Wijk, RSM, The Netherlands.
  5. The cultural dimension of the African diaspora as a route to ‘soft power’. S. Little, Open University, UK.
  6. The case of Multinational Hotel Corporations Operating in Africa. J.Jansen, Rezidor Hotel Group, Belgium.
  7. Strategies for co-creation of medical tourism to India. M. Halemane, RSM, The Netherlands.
  8. Building Brand Identity in a Destination Network. A. Lemmetyinen, Turku School of Economics, Finland.
  9. The Rebranding of Cities: Liverpool – A Case Study. J. Brown, Liverpool Hope University, UK.
  10. Individual differences in Mental Imagery Ability. W. Lee and U. Gretzel, Texas A&M University, USA.
  11. Family leisure decision making: which museums to visit? K. Wu, University of Surrey, UK.
  12. Leading Media-Sensitive Organizational Activity. P.C. van Fenema, Netherlands Defence Academy, the Netherlands.
  13. The World of Travel and Hospitality in 2015 – Insights followed by dialogue on the drivers that impact future behavior, business, and society. F. Go and R. van den Hoff, Human Potential, The Netherlands. (will follow)