The Alignment Factor

The Alignment Factor

Leveraging The Power of Total Stakeholder Support

Taylor & Francis, 2012
Available in English, Dutch, Spanish, Portuguese and Chinese coming soon
ISBN: 9780415690751

Successful organisations succeed in building and maintaining mutually rewarding relations with internal and external stakeholders they depend upon. The new book The Alignment Factor shows in four steps how organisations can do this: 

  • Gathering Intelligence: Be aware of the expectations of your stakeholders. 
  • Selecting the right Roadmap: Be balanced between negotiation and confrontation. 
  • Benefitting from effective Communication: clearly combine long-term and short-term focused   communication efforts.
  • Being Accountable: provide proof points that show the added value of your efforts to the Board of Management

Illustrated throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations, which employ communication professionals as key performers. Practical insights are demonstrated via cases including Petrobras (Brazil), Telefonica (Spain), Eskom (South Africa), FedEx (USA) and Philips (Netherlands), making this book useful reading for managers and executive students in Business Administration, Public Relations and Reputation Management across the globe.

The media about the book The Alignment Factor. Read here the articles. 

Any comments and suggestions for this book are welcome, please send an e-mail to: ccc@rsm.nl