Book of Abstracts

Book of Abstracts

We are proud to present the abstracts of the theses that have been written by the Graduates of the Executive International MSc Programme Corporate Communication.

All participants are required to write a thesis in order to assess their analytical ability and accumulated knowledge. The thesis is evaluated on the basis of the same standards applied to full-time business administration students. It focuses on a practical corporate communication issue in a real-life setting. Participants often choose to research a problem within their organisation. Past subjects have included brand leadership, corporate stories, effective communication strategies, and the use and abuse of propaganda.

If you are interested in research conducted by our former students, please take a look at these books of abstracts: