Reputation Research

Through our partnership with the Reputation Institute, we offer reporting and advice concerning your company's reputation based on the global Reputation Quotient Project. By combining RQ results with our own expertise and other measures, the Corporate Communication Centre can offer you unique knowledge in the field of reputation management.

Reputation Institute has been studying the dynamics of Reputation for more than 10 years. Research shows that a well-regarded company is more likely to      

• be liked;
• be trusted;
• be admired;
• and esteemed.
  

Reputation is built on 7 pillars from which a company can create a strategic platform for communicating with its stakeholders on the most relevant key performance indicators.

For more information about this RepTrak model, see applied research.

Some articles about Corporate Reputation are list here below:

• Gertsen, Fred H.M., Van Riel, Cees B.M. and Berens, Guido A.J.M. (2006) "Avoiding Reputation Damage in Financial Restatements", Long Range Planning, 39 (4): 429-456.
• Eccles, Robert G., Grant, Robert M. and Van Riel, Cees B.M. (2006) "Reputation and Transparency: Lessons from a Painful Period in Public Disclosure", Long Range Planning, 39 (4): 353-359.
• Berens, G.A.J.M., & Riel, C.B.M. van (2004) "Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Management Literature", Corporate Reputation Review, 7(2), 161-178.
• Fombrun, C., & Riel, C.B.M. van (2004). Managing Your Company's Most Valuable Asset: Its Reputation. CRITICAL EYE, sep-oct, 71-74.
• Heugens, P.P.M.A.R., Riel, C.B.M. van, & Bosch, F.A.J. van den (2004). Reputation Management Capabilities as Decision Rules. Journal of Management Studies, 41(8), 1349-1377.

Please visit the Reputation Institute website or contact us for more information.