Top Publications

Top Publications

2017
Schley, D.R., Lembregts, C.J.P. & Peters, E. The Role of Evaluation Mode on the Unit Effect. Journal of Consumer Psychology.
2016
Langhe, B. de & Puntoni, S. Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, Accepted. doi: http://dx.doi.org/10.1509/jmr.13.0229
Van den Bergh, B., Heuvinck, N., Schellekens, G.A.C. & Vermeir, I. Altering Speed of Locomotion. Journal of Consumer Research, 43 (3), 407-428. doi: http://dx.doi.org/10.1093/jcr/ucw031
Weijters, B., Puntoni, S. & Baumgartner, H. Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising.
Eliashberg, J., Hennig-Thureau, T., Weinberg, C. B. & Wierenga, B. Of video games,music,movies, and celebrities. International Journal of Research in Marketing, 33 (2), 241-245.
Fernandes, D., Puntoni, S., Osselaer, S.M.J. van & Cowley, E. When and Why We Forget to Buy. Journal of Consumer Psychology, Accepted. doi: http://dx.doi.org/10.1016/j.jcps.2015.06.012
2015
Langhe, B. de & Puntoni, S. Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: http://dx.doi.org/10.1287/mnsc.2014.2045
Boksem, M.A.S. & Smidts, A. Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research, 52 (4), 482-492. doi: http://dx.doi.org/10.1509/jmr.13.0572
Lourenço, C.J.S. da, Gijsbrechts, E. & Paap, R. The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis. Journal of Marketing Research, 52 (2), 200-216. doi: http://dx.doi.org/10.1509/jmr.11.0536
Fuchs, C., Schreier, M. & van Osselaer, S. M.J. The Handmade Effect: What’s Love Got to Do with It? Journal of Marketing, 79 (2), 98-110. doi: http://dx.doi.org/10.1509/jm.14.0018
Liberali, G., Muller, E., Rust, Roland T. & Stremersch, S. Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3). doi: http://dx.doi.org/10.1016/j.ijresmar.2015.08.001
Lisjak, M., Bonezzi, A., Kim, S & Rucker, D. D. Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation (forthcoming). Journal of Consumer Research, 41 (5), 1186-1203. doi: http://dx.doi.org/10.1086/678902
Etkin, J., Evangelidis, I. & Aaker, J. Pressed for time? Goal conflict shapes how time is perceived, spent, and valued. Journal of Marketing Research, 52 (3), 394-406. doi: http://dx.doi.org/10.1509/jmr.14.0130
Paolacci, G., Straeter, L.M. & Hooge, I.E. de Give Me Your Self: Gifts are Liked More When They Match the Giver's Characteristics. Journal of Consumer Psychology, 25 (3), 487-494. doi: http://dx.doi.org/10.1016/j.jcps.2015.01.006
Vanhamme, J., Swaen, V., Berens, G.A.J.M. & Janssen, C. Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. Marketing Letters, 26 (4), 565-578. doi: http://dx.doi.org/10.1007/s11002-014-9290-5
Puntoni, S., De Hooge, I.E. & Verbeke, W.J.M.I. Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: http://dx.doi.org/10.1080/00913367.2014.935899
2014
Fernandes, D. & Mandel, N. Political Conservatism and Variety-Seeking. Journal of Consumer Psychology, 24 (1), 79-86. doi: http://dx.doi.org/10.1016/j.jcps.2013.05.003
Rust, Roland T. & Huang, Ming-Hui The Service Revolution and the Transformation of Marketing Science. Marketing Science, 33 (2), 206-221. doi: http://dx.doi.org/10.1287/mksc.2013.0836
Cornil, Y., Ordabayeva, N., Kaiser, U., Weber, B. & Chandon, P. The Acuity of Vice: Goal Conflict Improves Visual Sensitivity to Portion Size Changes, forthcoming. Journal of Consumer Psychology, 24 (2), 177-187. doi: http://dx.doi.org/10.1016/j.jcps.2013.09.007
Roos, J.M.T. & Shachar, Ron When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60 (7), 1617-1631. doi: http://dx.doi.org/10.1287/mnsc.2013.1834
Fernandes, D., Lynch, J. G. & Netemeyer, R. G. Financial Literacy, Financial Education and Downstream Financial Behaviors? Management Science, 60 (8), 1861-1883. doi: http://dx.doi.org/10.1287/mnsc.2013.1849
Bhattacharjee, A.K. & Mogilner, C. Happiness from Ordinary and Extraordinary Experiences. Journal of Consumer Research, 41 (1), 1-17. doi: 10.1086/674724
Bhattacharjee, A.K., Berger, J.A & Menon, G When Identity Marketing Backfires: Consumer Agency in Identity Expression. Journal of Consumer Research, 41 (2), 294-309. doi: 10.1086/676125
Langhe, B. de, van Osselaer, S., Puntoni, S. & McGill, A. Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: http://dx.doi.org/http://dx.doi.org/10.1086/678035
Lisjak, M. & Lee, A. Y. The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger. Journal of Consumer Research, 41 (1), 55-70. doi: http://dx.doi.org/10.1086/674975
Gelper, S.E.C. & Stremersch, S. Variable selection in international diffusion models. International Journal of Research in Marketing, 31 (4), 356-367. doi: http://dx.doi.org/10.1016/j.ijresmar.2014.04.001
Aspara, J. & Van den Bergh, B. Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. International Journal of Research in Marketing, 31 (1), 117-121. doi: http://dx.doi.org/10.1016/j.ijresmar.2013.09.001
De Hooge, I.E. Predicting Consumer Behavior with Two Emotion Appraisal Dimensions: Emotion Valence and Agency in Gift Giving. International Journal of Research in Marketing, 31 (4), 380-394. doi: http://dx.doi.org/10.1016/j.ijresmar.2014.04.002
Smidts, A., Hsu, M, Sanfey, A.G., Boksem, M.A.S., Ebstein, R.B., Huettel, S.A., Kable, J.W., Karmarkar, U.M., Kitayama, S., Liberzon, I., Knutson, B., Lohrenz, T., Stallen, M. & Yoon, C Advancing Consumer Neuroscience. Marketing Letters, 25 (3), 257-267. doi: http://dx.doi.org/10.1007/s11002-014-9306-1
Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. & Rips, L. Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: http://dx.doi.org/10.1007/s11002-014-9312-3
Depecik, B.E., Everdingen, Y.M. van & Bruggen, G.H. van Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses. Global Strategy Journal, 4, 143-160. doi: http://dx.doi.org/10.1111/j.2042-5805.2014.1074.x
Sweldens, S.T.L.R., Puntoni, S., Paolacci, G. & Vissers, M The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: http://dx.doi.org/10.1016/j.obhdp.2014.03.007
Van der Lans, R., Van den Bergh, B. & Dieleman, E. Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. Marketing Science, 33 (4), 551-566. doi: http://dx.doi.org/10.1287/mksc.2014.0859
Wierenga, B. & Althuizen, N.A.P. Supporting Creative Problem Dolving with a Case-Based Reasoning System. Journal of Management Information Systems, 31 (1), 309-340. doi: http://dx.doi.org/10.2753/MIS0742-1222310112
DeKay, M.L., Miller, S.A., Schley, D.R. & Erford, B.M. Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory. Organizational Behavior and Human Decision Processes, 125 (2), 134-150. doi: http://dx.doi.org/10.1016/j.obhdp.2014.07.003
2013
Verlegh, P.W.J., Ryu, G., Tuk, M.A. & Feick, L. Receiver Responses to Rewarded Referrals: The Motive Inference Framework. Journal of the Academy of Marketing Science, 41 (6), 669-682. doi: http://dx.doi.org/10.1007/s11747-013-0327-8
Evangelidis, I. & Levav, J. Prominence versus Dominance: How relationships between alternatives drive decision strategy and choice. Journal of Marketing Research, 50 (6), 753-766. doi: http://dx.doi.org/10.1509/jmr.13.0052
Szymanowski, M. & Gijsbrechts, E. Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30 (3), 219-235. doi: http://dx.doi.org/10.1016/j.ijresmar.2013.01.004
Lourenço, C.J.S. da & Gijsbrechts, E. The Impact of National Brand Introductions on Hard Discounter Image and Share-of-Wallet. International Journal of Research in Marketing, 30 (4), 368-382. doi: http://dx.doi.org/10.1016/j.ijresmar.2013.04.005
Fernandes, D. The 1/N Rule Revisited: Heterogeneity in the Naive Diversification Bias. International Journal of Research in Marketing, 30 (3), 310-313. doi: http://dx.doi.org/10.1016/j.ijresmar.2013.04.001
Lenoir, A.S.I., Puntoni, S., Reed II, A. & Verlegh, P.W.J. The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: http://dx.doi.org/10.1016/j.ijresmar.2013.07.001
Chandrasekaran, D., Arts, J., Tellis, G.J. & Frambach, R. Pricing in the International Takeoff of New Products. International Journal of Research in Marketing, 30 (3), 249-264. doi: http://dx.doi.org/10.1016/j.ijresmar.2012.09.008
Faber, N., Koster, M.B.M. de & Smidts, A. Organizing warehouse management. International Journal of Operations and Production Management, 33 (9), 1230-1256. doi: http://dx.doi.org/10.1108/IJOPM-12-2011-0471
Romero, J, Wierenga, B. & Lans, R.J.A. van der A Partially-Hidden Markov Model of Customer Dynamics for CLV Measurement. Journal of Interactive Marketing, 27 (3), 185-208. doi: http://dx.doi.org/10.1016/j.intmar.2013.04.003
Smets, L.P.M., Langerak, F. & Rijsdijk, S.A. Shouldn't Customers Control Customized Product Development? Journal of Product Innovation Management, 30 (6), 1242-1253. doi: http://dx.doi.org/10.1111/jpim.12057
Lindgreen, A., Vanhamme, J., Raaij, E.M. van & Johnston, W.J. Go Configure: The Mix of Purchasing Practices to Choose for Your Supply Base. California Management Review, 55 (2), 72-96. doi: http://dx.doi.org/10.1525/cmr.2013.55.2.72
Johnson, J., Tellis, G.J. & Ip, E.H. To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts. Journal of Retailing, 89 (4), 361-373. doi: http://dx.doi.org/10.1016/j.jretai.2013.08.002
Lembregts, C.J.P. & Pandelaere, M. Are All Units Created Equal? The Effect of Default Units on Product Evaluations. Journal of Consumer Research, 39 (6), 1275-1289. doi: http://dx.doi.org/10.1086/668533
Bhattacharjee, A.K., Berman, J.Z. & Reed, A.M. Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish. Journal of Consumer Research, 39 (6), 1167-1184. doi: 10.1086/667786
Rust, Roland T. & Huang, Ming-Hui IT-Related Service: A Multidisciplinary Perspective. Journal of Service Research, 16 (3), 251-258. doi: http://dx.doi.org/10.1177/1094670513481853
Ordabayeva, N. & Chandon, P. Predicting and Managing Consumers' Package Size Impressions. Journal of Marketing, 77 (5), 123-137. doi: http://dx.doi.org/10.1509/jm.12.0228
Fuchs, C., Prandelli, E., Schreier, M. & Dahl, D. All that is Users Might not be Gold: How Labeling Products as User-designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing, 77 (5), 75-91. doi: http://dx.doi.org/10.1509/jm.11.0330
Mela, C.F., Roos, J.M.T. & Deng, Y. A Keyword History of Marketing Science. Marketing Science, 32 (1), 8-18. doi: http://dx.doi.org/10.1287/mksc.1120.0764
Heuvel, M. van den, Demerouti, E., Bakker, A.B. & Schaufeli, W.B. Adapting to change: The value of change information and meaning-making. Journal of Vocational Behavior, 83 (1), 11-21. doi: http://dx.doi.org/10.1016/j.jvb.2013.02.004
2012
Diamantopoulos, A., Sarstedt, M., Fuchs, C., Kaiser, S & Wilczynski, P. Guidelines for Choosing between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective. Journal of the Academy of Marketing Science, 40 (3), 434-449. doi: http://dx.doi.org/10.1007/s11747-011-0300-3
Millet, K., Lamey, L. & Van den Bergh, B. Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times. Organizational Behavior and Human Decision Processes, 117 (2), 275-284. doi: http://dx.doi.org/10.1016/j.obhdp.2011.11.008
Verhoef, P.C., Pauwels, K. & Tuk, M.A. Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line. Journal of Product Innovation Management, 29 (4), 559-572.
Nijssen, E.J., Hillebrand, B., Jong, J.P.J. de & Kemp, R.G.M. Strategic Value Assessment and Explorative Learning Opportunities with Customers. Journal of Product Innovation Management, 29 (S1), 91-102. doi: http://dx.doi.org/10.1111/j.1540-5885.2012.00960.x
Szymanowski, M. & Gijsbrechts, E. Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research, 49 (2), 231-246. doi: http://dx.doi.org/10.1509/jmr.07.0416
Fuchs, C. & Diamantopoulos, A. Consumer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers. Journal of Product Innovation Management, 29 (2), 229-244. doi: http://dx.doi.org/10.1111/j.1540-5885.2011.00892.x
Schreier, M., Fuchs, C. & Dahl, D. The Innovation Effect of User Design: Innovation Perceptions of Firms Selling Products Designed by Users. Journal of Marketing, 76 (5), 18-32, Finalist MSI/H. Paul Root Award. doi: http://dx.doi.org/10.1509/jm.10.0462
Althuizen, N.A.P., Reichelt, A & Wierenga, B. Help that is not recognized: Harmful neglect of decision support systems. Decision Support Systems, 54 (1), 719-728. doi: http://dx.doi.org/10.1016/j.dss.2012.08.016
Rust, Roland T. & Huang, M.H. Optimizing service productivity. Journal of Marketing, 76 (2), 47-66. doi: http://dx.doi.org/10.1509/jm.10.0441
Osselaer, S.M.J. van & Janiszewski, C. A Goal-Based Model of Product Evaluation and Choice. Journal of Consumer Research, 39 (2), 260-292. doi: http://dx.doi.org/10.1086/662643
Chandrasekaran, D. & Tellis, G.J. Getting a Grip on the Saddle: Cycles or Chasms. Journal of Marketing, 75 (4), 21-34. doi: http://dx.doi.org/10.1509/jmkg.75.4.21
Gino, Francesca, Schweitzer, Maurice E. & Mead, Nicole L. Unable to resist temptation: how self-control depletion promotes unethical behavior. Organizational Behavior and Human Decision Processes, 115 (2), 191-203. doi: http://dx.doi.org/10.1016/j.obhdp.2011.03.001
Sood, A., James, G., Tellis, G.J. & Zhu, J. Predicting the Path of Technological Innovation: SAW vs. Moore’s Law. Marketing Science, 31 (6), 964-979. doi: http://dx.doi.org/10.1287/mksc.1120.0739
Warlop, L. & Puntoni, S. Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: http://dx.doi.org/10.1016/j.ijresmar.2012.11.001
Reed, A., Forehand, M., Puntoni, S. & Warlop, L. Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: http://dx.doi.org/10.1016/j.ijresmar.2012.08.002
Arens, Z. & Rust, Roland T. The duality of decisions and the case for impulsiveness metrics. Journal of the Academy of Marketing Science, 40 (3), 468-479. doi: http://dx.doi.org/10.1007/s11747-011-0256-3
Melnyk, V. & Osselaer, S.M.J. van Make Me Special: Gender Differences in Consumers' Responses to Loyalty Programs. Marketing Letters, 23 (3), 545-559. doi: http://dx.doi.org/10.1007/s11002-011-9160-3
Yoon, C, Ganzalez, R., Bechara, A., Berns, G.S., Dagher, A.A., Dube, L., Huettel, S.A., Kable, J.W., Liberzon, I., Plassmann, H., Smidts, A. & Spence, C. Decision neuroscience and consumer decision making. Marketing Letters, 23 (2), 473-485. doi: http://dx.doi.org/10.1007/s11002-012-9188-z
Tirunillai, S. & Tellis, G.J. Does Chatter Really Matter? Impact of User Generated Content on Stock Market Performance. Marketing Science, 31 (2), 198-215. doi: http://dx.doi.org/10.1287/mksc.1110.0682
2011
Hillebrand, B., Nijholt, J.J. & Nijssen, E.J. Exploring CRM Effectiveness: An Institutional Theory Perspective. Journal of the Academy of Marketing Science, 39 (4), 592-608. doi: http://dx.doi.org/10.1007/s11747-011-0248-3
Everdingen, Y.M. van, Sloot, L.M., Nierop, E. van & Verhoef, P.C. Towards a Further Understanding of the Antecedents of Retailer New Product Adoption. Journal of Retailing, 87 (4), 579-597. doi: http://dx.doi.org/10.1016/j.jretai.2011.09.003
Fuchs, C. & Schreier, M. Customer Empowerment in New Product Development. Journal of Product Innovation Management, 28 (1), 17-32. Winner Thomas C. Hustad Award 2011. doi: http://dx.doi.org/10.1111/j.1540-5885.2010.00778.x
Rijsdijk, S.A., Langerak, F. & Hultink, E.J. Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage. Journal of Product Innovation Management, 28 (1), 33-47. doi: http://dx.doi.org/10.1111/j.1540-5885.2010.00779.x
Langhe, B. de, Osselaer, S.M.J. van & Wierenga, B. The Effects of Process and Outcome Accountability on Judgment Process and Performance. Organizational Behavior and Human Decision Processes, 115 (2), 238-252. doi: http://dx.doi.org/10.1016/j.obhdp.2011.02.003
Puntoni, S., Vanhamme, J. & Visscher, R. Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: http://dx.doi.org/10.2753/JOA0091-3367400102
Sood, A. & Tellis, G.J. Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies. Marketing Science, 30 (2), 339-354. doi: http://dx.doi.org/10.1287/mksc.1100.0617
Rand, W. & Rust, Roland T. Agent-based modeling in marketing: guidelines for rigor. International Journal of Research in Marketing, 28 (3), 181-193. doi: http://dx.doi.org/10.1016/j.ijresmar.2011.04.002
Rust, Roland T., Kumar, V. & Venkatesan, Rajkumar Will the frog change into a prince? Predicting future customer profitability. International Journal of Research in Marketing, 28 (4), 281-294. doi: http://dx.doi.org/10.1016/j.ijresmar.2011.05.003
Wierenga, B. Managerial decision making in marketing: The next research frontier. International Journal of Research in Marketing, 28 (2), 89-101. doi: http://dx.doi.org/10.1016/j.ijresmar.2011.03.001
Sethuraman, R., Tellis, G.J. & Briesch, R. How Well Does Advertising Work? Generalizations from a Meta-Analysis of Brand Advertising Elasticity. Journal of Marketing Research, 48 (3), 457-471. doi: http://dx.doi.org/10.1509/jmkr.48.3.457
Van den Bergh, B., Schmitt, J. & Warlop, L. Embodied Myopia. Journal of Marketing Research, 48 (6), 1033-1044. doi: http://dx.doi.org/10.1509/jmr.09.0503
Puntoni, S., Sweldens, S.T.L.R. & Tavassoli, N.T. Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: http://dx.doi.org/10.1509/jmkr.48.3.413
Ordabayeva, N. & Chandon, P. Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers. Journal of Consumer Research, 38 (1), 27-41. doi: http://dx.doi.org/10.1086/658165
Mead, Nicole L., Baumeister, Roy F., Stillman, Tyler F., Rawn, Catherine D. & Vohs, Kathleen D. Social exclusion causes people to spend and consume in the service of affiliation. Journal of Consumer Research, 37 (5), 902-919. doi: http://dx.doi.org/10.1086/656667
Pandelaere, M., Briers, B. & Lembregts, C.J.P. How to Make a 29% Increase Look Bigger: Unit Effect in Option Comparisons. Journal of Consumer Research, 38 (2), 308-322. doi: http://dx.doi.org/10.1086/659000
Huang, M.H. & Rust, Roland T. Sustainability and consumption. Journal of the Academy of Marketing Science, 39 (1), 40-54. doi: http://dx.doi.org/10.1007/s11747-010-0193-6
Noordhoff, C.S., Kyriakopoulos, K., Moorman, C., Pauwels, P. & Dellaert, B.G.C. The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation. Journal of Marketing, 75 (5), 34-52. doi: http://dx.doi.org/10.1509/jmkg.75.5.34
Paolacci, G., Burson, K. & Rick, S. The intermediate alternative effect: Considering a small tradeoff increases subsequent willingness to make large tradeoffs. Journal of Consumer Psychology, 21 (4), 384-392. doi: http://dx.doi.org/10.1016/j.jcps.2011.04.005
Puntoni, S. The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
Langhe, B. de, Puntoni, S., Fernandes, D. & Osselaer, S.M.J. van The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: http://dx.doi.org/10.1509/jmkr.48.2.366
2010
Lans, R.J.A. van der, Bruggen, G.H. van, Eliashberg, J. & Wierenga, B. A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth. Marketing Science, 29 (2), 348-365. doi: http://dx.doi.org/10.1287/mksc.1090.0520
Pandelaere, M., Millet, K. & Van den Bergh, B. Madonna or Don McLean? The effect of order of exposure on relative liking. Journal of Consumer Psychology, 20 (4), 442-451. doi: http://dx.doi.org/10.1016/j.jcps.2010.07.003
Steenkamp, J.B.E.M. & Jong, M.G. de A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products. Journal of Marketing, 74 (6), 18-40. doi: http://dx.doi.org/10.1509/jmkg.74.6.18
Fuchs, C., Prandelli, E. & Schreier, M. The Psychological Effects of Empowerment Strategies on Consumers' Product Demand. Journal of Marketing, 74 (1), 65-79. doi: http://dx.doi.org/10.1509/jmkg.74.1.65
Bruggen, G.H. van, Antia, Kersi D., Jap, Sandy D., Reinartz, Werner J. & Pallas, Florian Managing Marketing Channel Multiplicity. Journal of Service Research, 13 (3), 331-340. doi: http://dx.doi.org/10.1177/1094670510375601
Sweldens, S.T.L.R., Osselaer, S.M.J. van & Janiszewski, C. Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes. Journal of Consumer Research, 37 (3), 473-489. doi: http://dx.doi.org/10.1086/653656
Schellekens, G.A.C., Verlegh, P.W.J. & Smidts, A. Language Abstraction in Word of Mouth. Journal of Consumer Research, 37 (2), 207-223. doi: http://dx.doi.org/10.1086/651240
Bruggen, G.H. van, Spann, M., Lilien, G.L. & Skiera, B. Prediction Markets As Institutional Forecasting Support Systems. Decision Support Systems, 49 (4), 404-416. doi: http://dx.doi.org/10.1016/j.dss.2010.05.002
Tellis, G.J. Network Effects: Do They Warm or Chill a Budding Market? International Journal of Research in Marketing, 27 (1), 20-21. doi: http://dx.doi.org/10.1016/j.ijresmar.2009.12.004
Tellis, G.J. & Chandrasekaran, D. Extent and impact of response biases in cross-national survey research. International Journal of Research in Marketing, 27 (4), 329-341. doi: http://dx.doi.org/10.1016/j.ijresmar.2010.08.003
Ataman, M.B., Heerde, H.J. van & Mela, C.F. The Long-term Effect of Marketing on Brand Sales. Journal of Marketing Research, 47 (5), 866-882. doi: http://dx.doi.org/10.1509/jmkr.47.5.866
Steenkamp, J.B.E.M., Jong, M.G. de & Baumgartner, H. Socially Desirable Response Tendencies in Survey Research. Journal of Marketing Research, 47 (2), 199-214. doi: http://dx.doi.org/10.1509/jmkr.47.2.199
Jong, M.G. de, Pieters, F.G.M. & Fox, J.P. Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires. Journal of Marketing Research, 47 (1), 14-27. doi: http://dx.doi.org/10.1509/jmkr.47.1.14
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