Evolution beyond revolution

Evolution beyond revolution

Stefano Rosso, CEO, OTB

 OTB is a fashion empire founded by a charismatic leader, and it’s  disrupting the industry, starting brands like Diesel and acquiring others like Maison Margiela, Viktor&Rolf, and Marni. But what happens when the established group needs to move into the future in a rapidly changing context? It presents a great challenge from a leadership standpoint. Stefano Rosso, son of founder Renzo Rosso, shares his experience in shaping a new leadership culture at OTB in order to meet the challenges of today and tomorrow.