Prof. dr. G.H. (Gerrit) van Bruggen

Academic (35)

• Wierenga, B., Szymanowski, M., & van Bruggen, G. H. (2024). DRIVERS OF MARKETING CAREER SUCCESS. Marketing Education Review, 34(1), 3-22. https://doi.org/10.1080/10528008.2023.2251950

• Aydin, Z., Ataman, MB., & van Bruggen, G. (2021). There’s an app for that! understanding the drivers of mobile application downloads. Journal of Business Research, 123(February), 423-437. https://doi.org/10.1016/j.jbusres.2020.10.006

• Gelper, S., van der Lans, RJA., & van Bruggen, G. (2021). Competition for Attention in Online Social Networks: Implications for Seeding Strategies. Management Science, 67(2), 1026-1047. https://doi.org/10.1287/mnsc.2019.3564

• Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, JE., & Wirtz, J. (2020). The Role of Marketing in Digital Business Platforms. Journal of Interactive Marketing, 51(August), 72-90. https://doi.org/10.1016/j.intmar.2020.04.006

• van Everdingen, Y., Depecik, BE., & van Bruggen, G. (2015). Het effect van mersaneringen op de waarde van ondernemingen. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA.

• van Bruggen, G., & van der Lans, RJA. (2014). Virale marketing: Hoe campagnes zich online verspreiden. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 39, 9-24.

• Depecik, BE., van Everdingen, Y., & van Bruggen, G. (2014). Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses. Global Strategy Journal, 4(2), 143-160. https://doi.org/10.1111/j.2042-5805.2014.1074.x

• van der Lans, RJA., van Bruggen, G., Eliashberg, J., & Wierenga, B. (2010). A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth. Marketing Science, 29(2), 348-365. https://doi.org/10.1287/mksc.1090.0520

• van Bruggen, G., Antia, K. D., Jap, S. D., Reinartz, W. J., & Pallas, F. (2010). Managing Marketing Channel Multiplicity. Journal of Service Research, 13(3), 331-340. https://doi.org/10.1177/1094670510375601

• van Bruggen, G., Spann, M., Lilien, GL., & Skiera, B. (2010). Prediction Markets As Institutional Forecasting Support Systems. Decision Support Systems, 49(4), 404-416. https://doi.org/10.1016/j.dss.2010.05.002

• de Valck, K., van Bruggen, G., & Wierenga, B. (2009). Virtual communities: A marketing perspective. Decision Support Systems, 47(3), 185-203. https://doi.org/10.1016/j.dss.2009.02.008

• Kayande, U., De Bruyn, A., Lilien, GL., Rangaswamy, A., & van Bruggen, G. (2009). How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluation. Information Systems Research, 20(4), 527-546. https://doi.org/10.1287/isre.1080.0198

• Smit, W., van Bruggen, G., & Wierenga, B. (2007). Het delen van informatie in distributiekanalen: een innovatief gebruik van marktgegevens. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2007, 255-273. http://hdl.handle.net/1765/12486

• de Valck, K., van Bruggen, G., & Wierenga, B. (2006). Virtuele communities voorbij de hype: Nieuwe inzichten voor managers, marketeers en marktonderzoekers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 27-42. http://hdl.handle.net/1765/12489

• Berens, G., van Riel, C., & van Bruggen, G. (2005). Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance. Journal of Marketing, 69(3), 35-48. https://doi.org/10.1509/jmkg.69.3.35.66357

• Rangaswamy, A., & van Bruggen, G. (2005). Opportunities and Challenges in Multichannel Marketing: An Introduction to the Special Issue. Journal of Interactive Marketing, 19(2), 5-11. https://doi.org/10.1002/dir.20037

• van Bruggen, G., Kacker, M., & Nieuwlaat, C. (2005). The impact of channel function performance on buyer-seller relationships in marketing channels. International Journal of Research in Marketing, 22(2), 141-158. https://doi.org/10.1016/j.ijresmar.2004.06.004

• Lilien, GL., Rangaswamy, A., van Bruggen, G., & Starke, K. (2004). DSS effectiveness in marketing resource allocation decisions: reality vs perception. Information Systems Research, 15(3), 216-235. https://doi.org/10.1287/isre.1040.0026

• van Bruggen, G., Lilien, GL., & Kacker, M. (2003). Wie het weet die moet dat zeggen: Het aggregeren van informantgegevens in organisationeel marktonderzoek. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2003, 75-88.

• van Riel, C., & van Bruggen, G. (2003). IMPACT: A management judgment tool to predict the effectiveness of corporate advertising campaigns. Journal of Brand Management, 11(1), 22-33. https://doi.org/10.1057/palgrave.bm.2540145

• van Riel, C., & van Bruggen, G. (2002). Incorporating business unit managers' perspectives in corporate branding strategy decision making. Corporate Reputation Review, 5(2-3), 241-251. http://hdl.handle.net/1765/15133

• van Bruggen, G. (2002). Informatie technologie in marketing: een inter-organisationeel perspectief. Tijdschrift voor Economie en Management, XLVII(June), 131-166.

• Lilien, GL., Rangaswamy, A., van Bruggen, G., & Wierenga, B. (2002). Bridging the marketing theory-practice gap with marketing engineering. Journal of Business Research, 55(2), 111-121. https://doi.org/10.1016/S0148-2963(00)00146-6

• van Bruggen, G., Lilien, GL., & Kacker, M. (2002). Informants in organizational marketing research: why use multiple informants and how to aggregate responses. Journal of Marketing Research, 39(4), 469-478. https://doi.org/10.1509/jmkr.39.4.469.19117

• Wierenga, B., & van Bruggen, G. (2001). Developing a Customized Decision Support Systems for Brand Managers. Interfaces, 31(3), S128-S145. https://doi.org/10.1287/inte.31.3s.128.9678

• van Bruggen, G., Smidts, A., & Wierenga, B. (2001). The powerful triangle of marketing data, managerial judgment, and marketing management support systems. European Journal of Marketing, 35(7/8), 796-814. https://doi.org/10.1108/EUM0000000005726

• van Bruggen, G., & Wierenga, B. (2001). Matching Management Support Systems and Managerial Problem-Solving Modes: The Key to Effective Decision Support. European Management Journal, 19(3), 228-238. http://hdl.handle.net/1765/2672

• van Bruggen, G., & Wierenga, B. (2000). Broadening the perspective on marketing decision models. International Journal of Research in Marketing, 17(2-3), 159-168. https://doi.org/10.1016/S0167-8116(00)00017-3

• Wierenga, B., & van Bruggen, G. (2000). Marketing management support systemen: lessen uit de afgelopen vijfentwintig jaar. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2000, 193-215. http://hdl.handle.net/1765/15165

• Wierenga, B., van Bruggen, G., & Staelin, R. (1999). The success of marketing management support systems. Marketing Science, 18(3), 196-207. http://hdl.handle.net/1765/2675

• Wierenga, B., & van Bruggen, G. (1998). The dependent variable in research into the effects of creativity support systems; quality and quantity of ideas. MIS Quarterly, 22(1), 81-88. http://hdl.handle.net/1765/2677

• van Bruggen, G., Smidts, A., & Wierenga, B. (1998). Improving decision making by means of a marketing decision support system. Management Science, 44(5), 645-658. http://hdl.handle.net/1765/2676

• Wierenga, B., & van Bruggen, G. H. (1997). The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems. Journal of Marketing, 61(3), 21-37. https://doi.org/10.1177/002224299706100302

• van Bruggen, G., Smidts, A., & Wierenga, B. (1996). The impact of the quality of a marketing decision support system: an experimental study. International Journal of Research in Marketing, 13(4), 331-344. https://doi.org/10.1016/S0167-8116(96)00017-1

• van Bruggen, G., & Wierenga, B. (1996). Computer Aided Marketing Decisions, What are Marketing Management Support Systems en what Role can they play? CustomerBase, (May), 20-23.

Popular (3)

• van Bruggen, G. (2014). Bedrijven onderschatten rol sociale media. Het Financieele Dagblad, 10-10.

• van Bruggen, G., & Leenders, MAAM. (1997). Move can harm Philips. De Volkskrant, ---.

• van Bruggen, G., & Waarts, E. (1996). CD-branche moet Internet gebruiken. NRC-Handelsblad, 1-1.

Professional (10)

• van der Lans, RJA., van Bruggen, G., Eliashberg, J., & Wierenga, B. (2012). Seeding a Message to Harvest Reach, Predicting and Optimizing the Spread of Electronic Word-of-Mouth. GfK Marketing Intelligence Review, 4(1), 32-41. https://doi.org/10.2478/gfkmir-2014-0039

• van der Lans, RJA., van Bruggen, G., Eliashberg, J., & Wierenga, B. (2010). Viral Marketing Can Be a Safe Bet. RSM Insight, 3(2), 12-14. http://hdl.handle.net/1765/40034

• van Bruggen, G. (2002). Informatie uitwisselen: wel of niet doen? Tijdschrift voor Marketing, (mei), 57-59.

• van Bruggen, G. (1998). Do new media constrain or increase independence? K en T, (3), 4-6.

• van Bruggen, G. (1998). Internet should not prescribe distribution structure. Computable, (March 20), 57-57. http://hdl.handle.net/1765/15170

• Leenders, MAAM., & van Bruggen, G. (1998). Cash cows die younger: strategies for new products must focus on customer. Young Interactive Philips Professionals News, 2(1), 3-3.

• van Bruggen, G., & Bucklin, LP. (1995). Veranderingen in de levensmiddelenbranche: relatie producent versus retailer. Tijdschrift voor Inkoop en Logistiek, 11(7-8), 42-45.

• van Bruggen, G., Smidts, A., & Wierenga, B. (1994). Effectiviteit van marketing management support systemen. Tijdschrift voor Marketing, 28(5), 66-69. http://hdl.handle.net/1765/12520

• Wierenga, B., & van Bruggen, G. (1992). Marketing management support systemen: gebruik en effectiviteit (II). Tijdschrift voor Marketing, 26(5), 54-61. http://hdl.handle.net/1765/12523

• Wierenga, B., & van Bruggen, G. (1992). Marketing management support systemen: een veelzijdig instrumentarium voor de marketeer (I). Tijdschrift voor Marketing, 26(4), 32-38. http://hdl.handle.net/1765/12522

Academic (2)

• van Bruggen, G., & Wierenga, B. (2010). Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems. (Foundations and Trends in Marketing 4 ed.) Now Publishing. Foundations and Trends in Marketing Vol. 4 https://doi.org/10.1561/1700000022

• Wierenga, B., & van Bruggen, G. (2000). Marketing management support systems: principles, tools and implementation. Kluwer Academic. http://hdl.handle.net/1765/2674

Academic (54)

• van Bruggen, G. (2021). How to lead an academic marketing department: some personal observations and reflections. In A. Lindgreen, A. Irwin, F. Poulfelt, & T. Uth Thomsen (Eds.), How to Lead Academic Departments Successfully (pp. 342-352). Edward Elgar Publishing. https://doi.org/10.4337/9781789907155.00038

• van der Lans, R., & van Bruggen, G. (2011). Viral marketing: What is it, and what are the components of viral success? In The Connected Customer: The Changing Nature of Consumer and Business Markets (pp. 257-282). Taylor & Francis Ltd. https://doi.org/10.4324/9780203863565

• Van Der Lans, R., & Van Bruggen, G. (2011). Viral marketing: What is it, and what are the components of viral success? In The Connected Customer: The Changing Nature of Consumer and Business Markets (pp. 257-282). Taylor and Francis Inc.. https://doi.org/10.4324/9780203863565-20

• van der Lans, RJA., & van Bruggen, G. (2010). Viral Marketing: What is it and What are the Components of Viral Success? In S. Wuyts, M. G. Dekimpe, E. Gijsbrechts, & R. Pieters (Eds.), The Connected Customer: The Changing Nature of Consumer and Business Markets (pp. 257-282). Routledge Academic.

• Wierenga, B., van Bruggen, G., & Althuizen, NAP. (2008). Advances in Marketing Management Support Systems. In B. Wierenga (Ed.), Handbook of Marketing Decision Models (pp. 561-592). Springer-Verlag. http://hdl.handle.net/1765/15129

• van Bruggen, G., & Wierenga, B. (2006). Marketing management support systems and their implications for marketing research. In R. Grover, & M. Vriens (Eds.), The Handbook of Marketing Research: Uses, Misuses, and Future Advances (pp. 646-668). SAGE Publishing. http://hdl.handle.net/1765/12584

• Chen, Z., van Bruggen, G., & Wierenga, B. (2002). The impact of system-strategy fit on the success of CRM systems. In T. E. A. Finn P.L Popkowski Leszcyc, & P., Messinger (Eds.), Marketing Science Conference 2002 INFORMS.

• de Valck, K., van Bruggen, G., & Wierenga, B. (2002). The Role of Virtual Communities in the Consumer Decision Process. In M. Farhangmehr (Ed.), Marketing in a Changing World University of Minoo, School of Economics and Management.

• Smit, W., van Bruggen, G., & Wierenga, B. (2001). Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment. In E. Breivik, A. W. Falkenberg, & K. Gronhaug (Eds.), Rethinking European Marketing, proceedings from the 30th EMAC Conference, Bergen, Norway, Abstract on p78, Paper on CD -Rom. EMAC.

• Nieuwlaat, C., van Bruggen, G., & Kacker, M. (2001). The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers. In O. Heil (Ed.), Marketing Science: A two-way street linking theory and practice, abstracts of the INFORMS Marketing Science Conference, Wiesbaden, Germany

• Smit, W., van Bruggen, G., & Wierenga, B. (2001). Building stronger supplier relationships through information sharing. In A laboratory study conference papers of the ERIM Academy conference, New organizational forms, November 16-17th, 2001 ERIM.

• Smit, W., van Bruggen, G., & Wierenga, B. (2000). Will Information Sharing lead to better Marketing Channel Relationships? An experimental study. In Randy Bucklin, & Don Morrison (Eds.), Marketing Science Conference "Marketing for the New Millennium" INFORMS.

• Chen, Z., van Bruggen, G., & Wierenga, B. (2000). The antecedents and dynamics of the preceived usefulness of marketing decision support systems. In R. Bucklin, & D. Morrison (Eds.), Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts (pp. 259-259).

• Chen, Z., van Bruggen, G., & Wierenga, B. (2000). Antecedents and dynamics of preceived usefulness of marketing decision support systems. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May (pp. ---)

• Smit, W., van Bruggen, G., & Wierenga, B. (2000). Will information sharing lead to better marketing channel relationships? An experimental study. In R. Bucklin, & D. Morrison (Eds.), Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, book of abstracts (pp. 57-57).

• Wierenga, B., & van Bruggen, G. (2000). Marketing management support sytems: lessons from the past 25 years and perspectives for the new millennium. In A. E. Bronner, P. Dekker, A. J. Olivier, W. F. van Raay, M. Wedel, & B. Wierenga (Eds.), Jaarboek 2000 van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 193-215). Uitgeverij de Vrieseborch.

• Smit, W., van Bruggen, G., & Wierenga, B. (2000). Will information sharing lead to better channel relationships? An experimental study. In R. Bucklin, & D. Morrison (Eds.), Marketing for the New Millennium, Abstracts of the INFORMS Marketing Science Conference (pp. ---). INFORMS.

• Chen, Z., van Bruggen, G., & Wierenga, B. (2000). The antecedents and dynamics of the perceived usefulness of marketing decision support systems. In R. Bucklin, & D. Morrison (Eds.), Marketing of the New Millennium, Abstracts of the INFORMS Marketing Science Conference (pp. ---). INFORMS.

• van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1999). The impact of internet on marketing distribution systems. In . - (Ed.), Paper presented at: 4th CEMS Academic Conference, Barcelona, Management in the Economic and Monetary Union (EMU) (pp. 84-93). ESADE - Escuela Superior de Administración de Empresas.

• van Bruggen, G., Kacker, M., & Lilien, GL. (1999). Optimal organizational estimation: how many informants & how best to combine them. In . - - (Ed.), Papers presented at: INFORMS, Fall 1999 Meeting, Philadelphia (pp. 13-18). GA - Institute.

• Wierenga, B., & van Bruggen, G. (1999). Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems. In E. O. Martimez, L. G. Ruin, & E. P. del Campo (Eds.), Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing (pp. 99-109). Universidad Complutense de Madrid. http://hdl.handle.net/1765/12589

• Wierenga, B., & van Bruggen, G. (1999). Marketing management support systems as strategic weapons in competition. In C. van Tilborgh, & R. Duyck (Eds.), Management Jaarboek 1999 (pp. 87-96). Vlaamse Management Associatie. http://hdl.handle.net/1765/12590

• van Bruggen, G., & Kacker, M. (1999). Information sharing in marketing channels, In A. Basu, T. Mazumdar, & S. P. Raj (Eds.), Reflection and Renewal, abstracts of 1999 INFORMS Marketing Science Conference (pp. ---). INFORMS Marketing Science Conference.

• Kacker, M., & van Bruggen, G. (1998). A theoretical model of information sharing in marketing channels. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 150-150). INSEAD.

• van Bruggen, G., & Kacker, M. (1998). Aggregating multiple-informant data. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 133-133). INSEAD.

• Lilien, GL., Rangaswamy, A., Starke, K., & van Bruggen, G. (1998). The effects of decision models for the support of marketing resource allocation decisions. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization (pp. 175-182). Stockholm School of Economics.

• Kacker, M., van Bruggen, G., & Coughlan, AT. (1998). A transaction cost economics framework for strategy and structure decisions in franchising. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization, Proceedings of the 27th EMAC Conference (pp. 385-394). Stockholm School of Economics.

• van Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1998). The impact of electronic commerce on marketing channels. In J. C. Hoekstra, K. R. E. Eelko, & A. et (Eds.), Proceeding of: Exploring the Interfaces of Marketing Management - Consumer Behavior, Management Sciences, and Information Technology (pp. 112-131). Universiteit van Groningen.

• Maathuis, OJM., van Riel, C., & van Bruggen, G. (1998). Using the corporate brand to communicate identity: the value of corporate associations to customers. In . - (Ed.), Corporate Reputation, Identity and Competitiveness, Amsterdam (pp. 27-31).

• van Bruggen, G., Smidts, A., & Wierenga, B. (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant, & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). Stern School of Business.

• Starke, K., Lilien, GL., Rangaswamy, A., & van Bruggen, G. (1998). An experimental study of the effects of decision models on marketing resource allocation decisions. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 216-216). INSEAD.

• Wierenga, B., Dalebout, AC., & van Bruggen, G. (1998). The state of knowledge-driven marketing management support systems. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 111-111). INSEAD.

• van Bruggen, G., Smidts, A., & Wierenga, B. (1998). Marketing data, marketing cognition, and marketing management support systems. In . - - (Ed.), Managerial and Organizational Cognition (pp. ---). JDM Society Stern School of Business.

• Wierenga, B., van Bruggen, G., Matthyssens, PMHM., & de Wulf, K. (1998). Beslissingsondersteunende systemen en besluitvorming in marketingmanagement. In R. de Bondt, & R. Vleugelers (Eds.), Informatie en kennis in de economie (pp. 529-547). Universitaire Pers Leuven. http://hdl.handle.net/1765/12601

• Wierenga, B., van Bruggen, G., Matthyssens, PMHM., & de Wulf, K. (1998). Decision support systems and decision-making in marketing management. In R. de Bondt, & R. Veugelers (Eds.), Informatie en Kennis in de Economie (pp. 529-547). Universitaire Pers.

• van Bruggen, G., & Kacker, M. (1998). Sharing information in marketing channels. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings (Track 3) (pp. 505-520). Stockholm School of Economics.

• van Bruggen, G., & Bucklin, LP. (1997). The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels. In B. Wierenga, A. van Tilburg, K. Grunert, J. B. Steenkamp, & M. Wedel (Eds.), Agricultural Marketing and Consumer Behavior in a Changing World (pp. 109-124). Kluwer Academic. http://hdl.handle.net/1765/2662

• Volberda, H., & van Bruggen, G. (1997). Environmental turbulence: a look into its dimensionality. In M. T. A. Bemelmans (Ed.), Dynamiek in organisatie en bedrijfsvoering (pp. 137-146). NOBO.

• van Bruggen, G., & Wierenga, B. (1997). The impact of Marketing Management Support Systems. In T. Erdem, & E. al (Eds.), Book of Abstracts, Marketing Science Conference, Berkeley (pp. 59-59). University of California.

• Maathuis, OJM., van Riel, C., & van Bruggen, G. (1997). Contents of corporate and product brands, in the perspective of value transfer. In . - (Ed.), Paper presented at the conference on Corporate Reputation, Image and Competitiveness (pp. ---). Stern School of Business, New York University.

• Bucklin, LP., & van Bruggen, G. (1996). Changes in the power and information and dyadic relationships in food marketing channels. In A. Parvatiyar, & J. N. Sheth (Eds.), Contemporary Knowledge of Relationship Marketing. Proceedings of the Third Research Conference on Relationship Marketing (pp. 75-79). Center for Relationship Marketing, Emory University.

• van Bruggen, G., & Bucklin, LP. (1996). The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels. In B. Wierenga, K. Grunert, J. B. E. M. Steenkamp, M. Wedel, & A. van Tilburg (Eds.), Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands (pp. 269-276). Wageningen Agricultural University.

• van Bruggen, G. (1996). Hoe kies je verantwoorde distributiestrategieën? In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk (pp. 1-16). F&G Publishing.

• van Bruggen, G. (1996). Distributiekanalen: het hoe, wat en waarom? In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk (pp. 1-12). F&G Publishing.

• van Bruggen, G. (1996). Hoe verlopen informatie en communicatiestromen in distributiekanalen? In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk (pp. 1-12). F&G Publishing.

• Bucklin, LP., & van Bruggen, G. (1995). The effect of power imbalance upon performance in food distribution channels: research questions and some preliminary findings. In M. Bergadáa (Ed.), Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, Paris (pp. 1485-1490). ESSEC.

• van Bruggen, G., & Smidts, A. (1995). The assessment of market oriëntation: evaluating the measurement instrument as a tool for management. In M. Bergadáa (Ed.), Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995 (pp. 2037-2043). ESSEC.

• van Bruggen, G., & Smidts, A. (1995). The measurement of market oriëntation: a promising tool for management for management. In M. Bergadáa (Ed.), Proceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria (pp. 1-18). Wirtschaftuniversität.

• Wierenga, B., & van Bruggen, G. (1993). Marketing Management Support Systems: Evolution, Adoption and Effectiveness. In J. F. Boss, & . et al (Eds.), ESOMAR/EMAC/AFM Symposium on 'Information Based Decision Making in Marketing: Reconciling the Needs and Interests of Decision Makers, Data Collectors and Data Providers', Paris, 17-19 November, 1993 (pp. 1-20). ESOMAR. http://hdl.handle.net/1765/18109

• van Bruggen, G. (1993). De effectiviteit van marketing decision support systemen. In A. E. Bronner, & . et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek: Jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 283-299). Uitgeverij de Vrieseborch.

• van Bruggen, G. (1993). Effects of the quality of marketing. Decision support systems: an experimental study. In J. Chías, & J. Sureda (Eds.), Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European marketing Academy (pp. 69-90). ESADE.

• van Bruggen, G. (1992). The Effectiveness of Marketing Management Support Systems. In M. D. Uncles, & G. Goodhart (Eds.), Marketing Science Conference, London 12-15 July 1992: abstracts of presentations (pp. GT 1.1). TIMS.

• van Bruggen, G. (1992). Performance Effects of a Marketing Decision Support: a Laboratory Experiment. In K. G. Grunert, & D. Fuglede (Eds.), Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark (pp. 1159-1178). Aarhus School of Business.

• van Bruggen, G. (1991). The effectiveness of marketing decision support systems. In A. van Harten, & B. G. F. Pol (Eds.), Bedrijfskundigen informeren bedrijfskundigen: vijfde NOBO onderzoekdag 1991 (pp. 39-45). Universiteit Twente, NOBO.

Professional (4)

• Schuurmans, AJ., Peelen, E., & van Bruggen, G. (1999). Distribution management. In E. Waarts, N. Lamperjee, E. Peelen, & J. M. D. Koster (Eds.), NIMA Marketing Lexicon, Begrippen en Omschrijvingen (pp. 269-302). Wolters-Noordhoff.

• van Bruggen, G. (1997). Leiderschap en macht in distributiekanalen. In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk F&G Publishing.

• van Bruggen, G. (1995). Hoe zijn belangenconflicten in distributiekanalen te managen. In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B- to B marketing in de praktijk (pp. 1-14). F&G Publishing.

• van Bruggen, G. (1995). Welke rol spelen de marketinginstrumenten bij kanaalmanagement. In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to B- marketing in de praktijk (pp. 16-16). F&G Publishing.

Academic (8)

• de Valck, K., van Bruggen, G., & Wierenga, B. (2005). Patterns of Participation in Virtual Communities of Consumption: A Member Typology.

• Wierenga, B., & van Bruggen, G. (2005). Impact of CRM Systems: The Persepctive of the User and the Organization.

• de Valck, K., van Bruggen, G., & Wierenga, B. (2005). Patterns of Participation in Virtual Communities of Consumption: A Member Typology.

• van Bruggen, G., Lilien, GL., Skiera, B., & Spann, M. (2005). The Relative Accuracy of Managerial Forecasting Aggregation Approaches.

• Smit, W., van Bruggen, G., & Wierenga, B. (2004). Antecedents and Consequences of Retailer-Supplier Market Information Sharing.

• van Ketel, E., Smidts, A., & van Bruggen, G. (2004). How Assortment Variety Affects its Attractiveness: The Role of Time Pressure and Product Complexity.

• van Ketel, E., van Bruggen, G., & Smidts, A. (2003). How Assortment Variety Affects Assortment Attractiveness.

• de Valck, K., Wierenga, B., & van Bruggen, G. (2003). Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision Making. EMAC conference, Glasgow, UK.

Professional (1)

• Smit, W., van Bruggen, G., & Wierenga, B. (2003). Stapsgewijs naar meer Openheid in TradeMarketing (Step-by-step more openness in TradeMarketing): Preliminary Results from a Survey among Retail Buyers.

Academic (6)

• Althuizen, NAP., De Bruyn, A., van Bruggen, G., & Wierenga, B. (2011). The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap. In Looking Back, Looking Forward: Shaping the Future of Research in Marketing (pp. 32). American Marketing Association.

• Althuizen, NAP., Wierenga, B., van Bruggen, G., & De Bruyn, A. (2010). Marketing Management Support Systems: When Help is Not Recognized. In S. C. Beckman, T. Ringberg, & T. Ritter (Eds.), The Six Senses: The Essentials of Marketing (pp. 132). Copenhagen Business School.

• van Bruggen, G., & van der Lans, RJA. (2009). Drivers of Viral Marketing Success. In Proceedings of 31st Annual INFORMS Marketing Science Conference (pp. 81-81).

• van der Lans, RJA., van Bruggen, G., Eliashberg, J., & Wierenga, B. (2008). A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth in Viral Marketing Campaigns. In D. Dahl, & C. Weinberg (Eds.), 30th Annual Marketing Science Conference (pp. SA01). INFORMS.

• van der Lans, RJA., van Bruggen, G., Eliashberg, J., & Wierenga, B. (2007). Forecasting in Viral Marketing Campaigns. In Marketing Dynamics Conference

• Kayande, U., De Bruyn, A., Lilien, GL., Rangaswamy, A., & van Bruggen, G. (2006). The effect of feedback and learning on DSS evaluations. In Abstracts of the 28th INFORMS Marketing Science Conference

Internal (1)

• van Bruggen, G. (1993). The Effectiveness of Marketing Management Support Systems: An Experimental Study. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus Universiteit Rotterdam (EUR).

Popular (1)

• van Bruggen, G. (2001). Marketing, Informatie en Belsuitvorming: een inter-organisationeel persfectief. Erasmus Research Institute of Management (ERIM). http://hdl.handle.net/1765/341

Academic (3)

• Endres, H., & van Bruggen, G. H. (2021). Two Sides of the Sensing Capability. Paper presented at 81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021, Virtual, Online. https://doi.org/10.5465/ambpp.2021.161

• van Bruggen, G., & Bucklin, LP. (1996). Power and Information in Food Marketing Channels. Paper presented at CEMS academic conference, Milan, Italy.

• Bucklin, LP., & van Bruggen, G. (1996). Retail Power and Performance in Food Distribution Channels. Paper presented at 3rd International Conference on Recent Advances in Retailing and Service Science, Buchen/Telfsen, Austria.

Professional (1)

• van der Lans, RJA., van Bruggen, G., Eliashberg, J., & Wierenga, B. (2012). Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth.

Academic (13)

• van Bruggen, G., & Wierenga, B. (2005). When are CRM Systems Successful? The Perspective of the User and of the Organization. ERS-2005-048-MKT

• Smit, W., van Bruggen, G., & Wierenga, B. (2002). Building Stronger Relationships Through Information Sharing, An Experimental Study. (ERIM Report Series ERS-2002-8 ed.) Erasmus University Rotterdam (EUR). ERIM Report Series Vol. ERS-2002-8

• van Bruggen, G., Kacker, M., & Nieuwlaat, C. (2001). The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels. Erasmus Research Institute of Management (ERIM). ERIM Report Series Research in Management (issn 1566-5283)

• Lilien, GL., Rangaswamy, A., Starke, K., & van Bruggen, G. (2001). How and Why Decision Models Influence Marketing Resource Allocations. Erasmus Research Institute of Management (ERIM). ERIM Report Series Research in Management (issn 1566-5283)

• van Bruggen, G., Smidts, A., & Wierenga, B. (2000). The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems. (ERIM Report Series Research in Management (issn 1566-5283) 33 ed.) ERIM. ERIM Report Series Research in Management (issn 1566-5283) Vol. 33

• van Bruggen, G., Lillien, GL., & Kacker, M. (2000). Informants in Organizational Marketing Research: How Many, Who, and How to Aggregate Response? (ERIM Report Series Research in Management (issn 1566-5283) 32 ed.) ERIM. ERIM Report Series Research in Management (issn 1566-5283) Vol. 32

• van Bruggen, G., Lilien, GL., & Kacker, M. (1999). Informants in organizational marketing research: how many, who, and how to aggregate opinions? Report Institute for the Study of Business Marketing (ISBM). 25-1999

• Rangaswamy, A., Lilien, GL., van Bruggen, G., & Wierenga, B. (1999). Bridging the Marketing Theory-Practice Gap with Marketing Engineering. Report Institute for the Study of Business Marketing (ISBM). 19-1999

• Wierenga, B., & van Bruggen, G. (1998). Drivers of success for marketing management support systems: towards a theory of marketing decision support. (Management Report Series 8-1998 ed.) ERIM. Management Report Series Vol. 8-1998

• Wierenga, B., & van Bruggen, G. (1997). Matching marketing management support systems and marketing problem-solving modes as the key to effective decision support. (Management Report Series 37(13) ed.) ERIM. Management Report Series Vol. 37(13)

• Bucklin, LP., & van Bruggen, G. (1996). The Consequences of Reseller Power in Food Marketing Channels. (Management Report Series 273 ed.) Management Report Series Vol. 273

• van Bruggen, G., Smidts, A., & Wierenga, B. (1996). Improving Decision Making by Means of an MDSS: An Experimental Study. (Management Report Series 278 ed.) Management Report Series Vol. 278

• Wierenga, B., & van Bruggen, G. (1996). Marketing problem solving modes, marketing management support systems, and the match between the two. (Management Report Series 259 ed.) Management Report Series Vol. 259

Professional (3)

• van Bruggen, G., Smidts, A., & Wierenga, B. (1994). The Impact of the Quality of a Marketing Decision Support System an Experimental Study. (Management ReportSeries 196 ed.) Management Report Series Vol. 196

• van Bruggen, G., Smidts, A., & Wierenga, B. (1994). The Effectiveness of Marketing Decision Support Systems and the Mediating Role of Experience, Cognitive Style, and Time-pressure. (Management Report Series 179 ed.) Management Report Series Vol. 179

• Wierenga, B., & van Bruggen, G. (1991). Marketing, informatietechnologie en marketing management support systemen. (Management Report Series 104 ed.) Management Report Series Vol. 104

Popular (1)

• Aydin-Gokgoz, Z., Ataman, M. B., & Van Bruggen, G. (2022). The Rise of Mobile Marketing: A Decade of Research in Review. Foundations and Trends in Marketing, 17(3), 140-226. https://doi.org/10.1561/1700000077