Workshop: Strategies for Innovation in China

Strategies for Innovation in China

• Why China has advantages for innovation both on the supply and the demand side
• What is different about Chinese companies’ approach to innovation
• How foreign companies are not simply transferring technology from advanced countries to China, but are creating technology locally—for China and the world.
• How foreign companies can overcome the challenges of conducting innovation in China
• What leadership and strategy lessons that foreign companies can learn from China

This talk is based on a four-year programme of research conducted by the CEIBS Centre on China Innovation and is the subject of a book China’s Next Strategic Advantage: From Imitation to Innovation, The MIT Press, April 2016.

George S. Yip

Professor of Marketing and Strategy, and Associate Dean for Executive Programmes at Imperial College Business School. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School (until end June 2016); Dean of Rotterdam School of Management, Erasmus University; and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA). Former Lead Senior Fellow of the UK’s Advanced Institute of Management Research. Editorial Advisory Board of MIT Sloan Management Review. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author of China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 100 publications and 6,500 citations, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review.

Coordinator: Dr. Ying Zhang (y.zhang@rsm.nl)