This event is expired since Saturday, 21 October 2017 .

Purpose and Corporate Reputation - Are they linked?

The Corporate Communication Centre at Rotterdam School of Management, Erasmus University (RSM) will organise a half-day conference on Thursday October 19 during which the current trend of purpose in corporate communication will be explored as well as whether purpose-led organisations have stronger corporate reputations. The conference is open to all communication practitioners and free of charge.

Combining the latest insights from academic research, Cees van Riel, Professor of Corporate Communication at RSM, and Joep Cornelissen, Professor of Corporate Communication and Management at RSM will present cases about Global Art Museums and Fairphone. The conference promises to be a one-day showcase in which the role of purpose in corporate communication will be explored and whether companies that are led by a strong purpose and commitment towards their stakeholders enjoy more glowing reputations than their peers. 


13:00 Welcome

13:30 Welcome by Prof.dr. Joep Cornelissen (RSM)

13:45 Session 1: The role of purpose in building organisational reputations by Prof.dr Joep Cornelissen

14:30 Hybrid identities and reputational value - the Fairphone case by Prof.dr Joep Cornelissen

15:00 Interview and Q&A with Tessa Wernink, former Communication Director of Fairphone

15:30 Session 2: The reputation of Museums and Art Institutions by Prof dr. Cees van Riel

16:30 Networking drinks

Date and time

Thu 19 October 2017

13:00 – 17:30 CEST


Corporate Communication Centre

Burgemeester Oudlaan 50

Van der Groot Building - Forum Hall (M3-15)

3062 PA Rotterdam


Register via our Eventbrite page

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