Frontiers in Marketing 2020 - Motivated Behaviour

Our 'Frontiers in Marketing' masterclass series brings you the latest insights from our academic research, paired with real-life examples and experiences by expert professionals. These sessions will not only broaden your knowledge on the latest developments in marketing, they will also serve as an opportunity you to share your experiences and network.

You can look back over an overview of all previous sessions, including the links to the recordings, and look forward to the 2020 series.

Event details

This masterclass takes place on campus at Rotterdam School of Management, Bayle (J) building, Burgemeester Oudlaan 50 and runs according to the following time schedule:

18:00 Registration and buffet dinner

19:00 Masterclass

20:30 Networking drinks

Motivated behaviour

Academic speaker: Dr Mirjam Tuk, associate professor in marketing at RSM

Practitioner speaker: Joost de Wit, Founder and CEO of TIMT BV

Companies constantly try to find new ways to help people reach their goals, for example saving more, working more efficiently, and making healthier food choices. But how do people set their goals in the first place? And how could companies help them in this initial stage? In this session, you will learn and discuss new, evidence-based strategies that can prompt people to become more ambitious in their goals and their subsequent behaviour. These insights may not only prove to be valuable for companies who want to further improve consumers’ lives (and society in general), but also for managers who want to motivate their employees.

More information and registration.