Communications professionals to explore leadership practices in summer course

Professionals working in communications can learn the latest developments, models and best practices in corporate communication in the Executive Summer Course in Corporate Communication by Rotterdam School of Management, Erasmus University (RSM). The five-day programme, which further deepens skills and knowledge in corporate communication, will take place in a hotel in Dutch province Noord-Brabant in June 2017.

The interactive programme of the course is designed exclusively for communications professionals to explore insights, best practices and frameworks. It also forms a solid basis to expand their academic foundation and practical skills in various areas of corporate communication, and extend their network.

Organisational identity

In five days, participants will investigate new developments in corporate communication, organisational identity and change, creation of external alignment, complexity and ambiguity of corporate communication, and management of the corporate communication process.

Communications professionals will learn from business practitioners and experts including Saskia Kapinga, vice-president external relations at Shell International; Dailah Nihot, managing director of corporate relations at NN Group; Jeroen Overgoor, director communication and public affairs at Eneco; and John-Paul Schuirink, corporate relations manager at Heineken Netherlands. And academic speakers include Prof. Cees van Riel, Prof. Joep Cornelissen and Prof. Pursey Heugens from RSM, and Dr Mignon van Halderen from Fontys University of Applied Sciences.

Achieving business goals

The Executive Summer Course is part of RSM’s Executive MSc in Corporate Communication programme, and can be followed separately. Participants will practise solving corporate communication issues, and learn how to use corporate communications to achieve business goals.

The course will take place from Monday 19 to Friday 23 June 2017 at four-star Golden Tulip Jagershorst hotel in Leende, the Netherlands.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

For more information about this course, please view the brochure or contact programme manager Susanna Marco via or call +31 10 408 2851.

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