Students boost equality in Negotiating for Women workshop

Around 65 students from Rotterdam School of Management, Erasmus University (RSM) gathered to join the Negotiating for Women Workshop, hosted by Sustainable RSM and the Erasmus Centre for Women and Organisations (ECWO) on 22 November 2017. This workshop was designed for female students to improve their negotiating skills.

The workshop allowed the bachelor, master and MBA students to try new styles of negotiation in informal and formal settings. Also, it encouraged them to get more value for themselves and others through their career and helped exploring the advantages women have as negotiators.

Gender equality

The United Nations declared gender equality to be one of the 17 Sustainable Development Goals. This means people need to advocate for women empowerment, and also encourage gender-balanced change in their environments. The ability to negotiate effectively and to understand gender differences in negotiation styles and expectations is an unmissable skill to achieve gender balance. The new generation can create a more equal environment.

The workshop was led by leadership development and diversity expert Prof. Dianne Bevelander and ECWO communication faculty Dorothy Grandia. Students learned the negotiation commandments that are helpful to enhance their negotiations skills. They also learned hands-on tips and tricks to build confidence to strengthen their position on the negotiation table.

Prof. Bevelander and Grandia emphasised the benefits of building relationships, asking open questions and knowing your best alternatives. Also, they clearly explained the time-manner-place framework that advised participants on how to effectively convey a message. 

The Erasmus Centre for Women in Organisations (ECWO) is committed to women’s continued advancement into leadership positions across multiple sectors – in large and small private companies as well as public and private not-for-profit organisations. Its mission is to make a meaningful contribution to management education, the gender debate, and make an impact on gender in the workplace. To achieve this, ECWO develops and provides executive education programmes for women in business, identifies and addresses ongoing challenges to the progression and retention of women to the highest levels of organisations in the private and public sector, and undertakes and facilitates collaborative high-quality applied and academic research.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

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