The latest from RSM Discovery

Here’s our round-up of management research that businesses can use straight away, direct from Rotterdam School of Management, Erasmus University (RSM).

How can your company fully benefit from crowdsourcing? When will your customer purchase again? And how can you track if your network of organisations is working together effectively? Our researchers talk to RSM Discovery about their latest findings and how they affect business.

Why your company might fail at crowdsourcing

An important step in enabling companies to harness the immense potential of crowdsourcing is to have a sound understanding of the behaviour of the individuals that make up the crowd. New research by Oguz Ali Acar enhances our understanding of crowds’ behaviour, and reveals that monetary rewards in crowdsourcing do not necessarily motivate the crowd; what’s more, the crowd’s expertise does not always bring better solutions to complex innovation problems.

How to balance exploration and exploitation in multinational enterprises?

Firms must explore new avenues for value creation, re-invent themselves, and most of all, innovate. Yet dedication to traditional business models and rigid structures, procedures, and routines may undermine the pursuit of innovation. New research by Sebastian Fourné reveals how companies can balance both.

When will a customer purchase again?

Companies are often clueless about when their consumers will purchase again. With her new research, Evşen Korkmaz will help businesses determine how much investment in terms of time and effort individual customers are worth. Korkmaz uses existing customer base analysis models but extends their analytic capabilities so that companies can predict the specific interests and purchasing behaviour of customers at an early stage in order to develop individual marketing strategies.

Network performance best tracked when analysed with different perspectives

Many products and services such as cars, computers, insurance and health care are not produced by a single organisation, but by a co-ordinated network of organisations. According to new research by Sarita Koendjbiharie, managers should assess company, customer and systems dimensions of performance for the evaluation of this network’s performance. Ignoring one of these dimensions could present managers with a misleading view of how well the network is doing.

See more of RSM’s research and join the discussion at RSM Discovery.


Rotterdam School of Management, Erasmus University (RSM) is ranked among Europe’s top 10 business schools for education and among the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam - a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. RSM also has offices in the Amsterdam Zuidas business district and in Taipei, Taiwan.

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