RSM Outlook winter 2015 explores social impact through business

Many businesses are making social impact through innovative projects on a local or global level. The new RSM Outlook, the twice-yearly magazine for alumni and corporate relations published by Rotterdam School of Management, Erasmus University (RSM), explores this with a series of articles about social impact in business.

RSM alumna Alba Tiley’s career suggests that it is possible – and maybe even necessary – to do business and serve humanity simultaneously. MSc student Murvin Chan’s day job is national co-ordinator medical units for the Netherlands Red Cross; he sheds light on the pressures and challenges when private businesses and NGOs seek to partner up. Alumna Namita Krul combines a social conscience and a pragmatic business sense in her social enterprises WORK+SHELTER and New Yardsticks. And faculty members Prof. Rob van Tulder’s and Prof. Lucas Meijs’ share their perspectives on profit motives that create sustainable social benefits for social enterprises.

‘Human leadership’ stories

The magazine also carries an interview with Bayer CEO Marijn Dekkers, and the experiences of this year’s RSM Distinguished Alumni Award winners. This year’s RSM Leadership Summit shifted from addressing strategic issues facing business to the fascinating stories of three prominent business leaders: Marijn Dekkers of Bayer AG, Dorothee van Vredenburch of NN Group, and Merel van Vroonhoven of AFM. RSM Outlook describes their presentations about their personal ‘leadership survival kits’.

RSM Outlook’s photographer was at the RSM Alumni Weekend. Alumni there had the chance to reconnect with each other and explore future-facing issues.

Alumni in action

Other alumni stories cover why Cristof Marti left his high-flying career to set up a sailing school in Canada, and the entrepreneurial journeys of the RSM alumni who are behind ventures Novalogy, FoodWeLove and BitesWeLove. Read about alumni in action and how a customised RSM Executive Education programme is helping Deutsche Telekom’s international strategists to use new knowledge.

New scholarships

A new feature showcases how several alumni have offered scholarships through their companies or in other ways. “Giving back” is a major reason why alumni stay connected to RSM, and the magazine provides an update about how alumni are supporting the future of RSM.

In addition, RSM Outlook sums up highlights and news such as alumni events around the world, achievements, hot research, new partnerships, rankings, sustainability and new programmes – not to mention events to look forward to in 2016.

RSM Outlook
RSM Outlook has been printed twice a year since 2005 as it explores business issues, catches up with alumni, and strengthens the alumni network – which now numbers almost 30,000 around the world. Previous issues of RSM Outlook have covered topics such as ethics in business, the power of disruptive innovation, and a circular economy.

All RSM alumni should receive a free copy by mail. Make sure you stay connected with your alma mater and receive RSM Outlook by keeping your details updated in the alumni database.

More information

Rotterdam School of Management, Erasmus University (RSM) is a top-tier European business school and ranked among the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. RSM also has offices in Taipei, Taiwan, and in Chengdu, China.

For more information on RSM or on this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at

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