Mentoring community wins I WILL Award 2014

Six finalists competing for € 15,000 of funding in the I WILL Award competition at Rotterdam School of Management, Erasmus University (RSM) took part in a battle of big ideas on 4 March 2014. Their challenge during the spectacular I WILL Get in the Ring event was to convince the jury why their ideas showed the most willpower to change society and inspire others, and the winner was a team representing an online mentoring community ‘Dwillo’.

Applications for the I WILL Award came from students, alumni, faculty and staff; there were more than 80 in total. Of those, only six finalists were chosen to compete for the I WILL Award 2014. Their debating chamber was a boxing ring in the Erasmus Paviljoen on RSM’s Woudestein campus in front of an audience of cheering supporters. Each team was represented by a spokesperson who presented the team’s Big Idea in the boxing ring. Finalists were CreativeHub, EnWake, FocusGame, Labelgram and SoTrip as well as eventual winners Dwillo.

The teams took part in three rounds of head-to-head battles before the final three teams EnWake, Dwillo and LabelGram each made a one-minute elevator pitch to the jury – and the audience – to expain how their team’s Big Idea related to willpower, how it would change society and inspire others and why they should win € 15,000 to put their idea into action.

"A good mentor will help inspire and boost the confidence of students, and help them to make the right career choice," said Daniel Gaspersz from Dwillo. Dominik Vacikar, who represented LabelGram told the jury: "We’re building the most effective marketing tool that the world has ever seen.” Finally, EnWake’s Branislav Nikolic showed an example of his team’s product and said: "We're ready to give you a boost of energy when you need it. We can make a global impact on society.”

“Building a great tomorrow”

After the spectacular live action event, online mentoring community Dwillo won the I WILL Award of € 15,000 to help the team to put their idea into action. Dwillo will use the funds to be able to reach a global audience. “We dream to globally connect one million people by the end of 2016,” says Daniel Gaspersz. “Most students don’t know how to make the right career choice. Imagine all the mistakes that can now be avoided. We will use this prize money to skill mentorship across the globe. Through mentorship we can truly build a great tomorrow.”

In addition to the I WILL Award, the audience also had a part to play. They participated by cheering the teams and voting for their favourite team to win the audience prize of € 2,000. The audience prize went to CreativeHub.

“Our idea benefits the whole community,” says Sinan Al-Mansour from CreativeHub. “It’s a bridge to connect you and your ideas to financial or community support. We want to give everyone the chance to inspire and reach their goals.”


The I WILL movement shows the ambitions and intrinsic motivations of RSM’s community of individuals, each identifying what they want to create, now and in the future. These commitments – saying ‘I WILL’ – is what RSM wants to create. I WILL is visible and interactive everywhere; on Facebook, LinkedIn, and also throughout the campus with stylish I WILL photographic portraits and statements from RSM’s students, faculty and staff on proud display. I WILL is also part of students’ studies; it is integrated into the goal-setting segment of the curriculum.

The winner of the previous I WILL Award in 2012 was CroMiDo, a project allowing donors anywhere in the world to help another person in need with a new system of micro-donations sent by mobile phone. 


Rotterdam School of Management, Erasmus University (RSM) is ranked among Europe’s top 10 business schools for education and among the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam - a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. RSM also has offices in the Amsterdam Zuidas business district and in Taipei, Taiwan.

For more information about RSM or this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at

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