The more they raise, the further they will ride! RSM students cycle to help Pacific islanders

A two-day cycling tour through the Netherlands organised by students at Rotterdam School of Management, Erasmus University (RSM) will raise money to preserve the unique but diminishing culture of the population of a volcanic Pacific island – and the cyclists say that the more support they get, the harder and further they will ride! The RSM Charity Club has organised the tour for a team of 10 MBA and EMBA students to raise funds for a non-profit organisation helping the Tao, an aboriginal tribe on the Taiwanese island of Lan-yu in the Pacific Ocean.

The cycling team of 10 is currently training hard with coach and MBA student Alexandre Furlan for their two days on Dutch roads on 30 and 31 July. The route will start from Rotterdam and include Gouda, Haarlem – and where else?  The RSM cyclists say they will set themselves an even more challenging ride if donations top € 5,000 before Monday 20 July.

Every nation and culture is equal in the global community, says the RSM Charity Club bike tour organiser Theresa Yang, a student of the International Full-time MBA: ‘’We have seen the Tao struggle to restore their own culture, which has been devoured by modern society. They are also pursuing better living conditions. The Lan En Cultural and Educational Foundation on the island helps this ethnic group to preserve Tao marine culture. Our team decided to launch the bike tour and bring awareness of this issue to more people. ‘’

The amount raised will be updated weekly on RSM Charity Club’s webpage from 1 July. The students have also put their fundraising appeal on video. They come from countries including China, Brazil, Taiwan, Peru and India, and all recognise the value of diversity.  They have chosen to take part in this initiative to empower the Tao people from Lanyu Island to develop a better life, says Theresa Yang.

For more information on RSM Charity Bike Tour contact Theresa Yang by email at Donations can be sent to the RSM International Charity, Rabobank Rotterdam: 142181978, IBAN: NL43 RABO 0142 1819 78, and BIC: RABONL2U.

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Rotterdam School of Management, Erasmus University (RSM) is a top-tier European business school and ranked among the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. RSM also has offices in the Amsterdam Zuidas business district and in Taipei, Taiwan.

For more information on RSM or on this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at

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