Founder and CEO, Coolblue
Pieter Zwart’s CV is quite empty. As a young boy, Pieter wanted to become a professional football player, pop musician and multimillionaire. Only the last dream became a reality when, as a business administration student, he co-founded e-commerce company Coolblue in 1999. The goal was to start up an example company with customer-oriented business. Today, Coolblue has more than 3,000 employees in the Netherlands and Belgium, and together they achieve an annual turnover of 1.2 billion euros.