Lija Groenewoud van Vliet

Lija Groenewoud van Vliet

Study and year of graduation: General Management, 2009, and Innovation Management, 2010
Job title: Co-Founder & Creative Director

What are the most valuable skills that you took from your education at RSM?
An important skill was the disciplinary teams we always made, in order to come up with diverse concepts and ideas. This gave a lot of possibilities to understand different perspectives, analyse the sector, but also the possible customer experience. The skill to work in teams on new idea challenges, is one that I still use daily.

What was your most memorable moment at RSM? 
For most, of course, that I met my husband at the RSM. But I also have very good memories about the study trip to Hong Kong, where we got insights on the innovation climate and could witness some of the theory in practice. Innovation Management had a very solid study association, which resulted in many hours at RSM having interesting activities and social moments, in which also the teaching staff participated. Meaning that you create relationships and have various ongoing conversations.

How would your former classmates describe you? 
I actually have a Linkedin recommendation from that time from a former classmate: “ I worked with Lija in multiple projects during the master Management of Innovation programme. Lija is pleasant to work with, she has good analytic skills and is communicative very strong. Lija keeps overview during projects and in my opinion possesses the leadership skills required to run a project. Overall very nice and knowledgeable colleague to work with.” But in general, I would say that they would refer to me as the one with out-of-the box ideas and always in for a good conversation.

How do you stay connected to the school and what do you gain from it? 
I try to meet up once a year with my professor Jan van de Ende to exchange ideas and get updated. We once collaborated in a proposal for a EU project, which unfortunately wasn’t granted. Furthermore, I still have the ambition to one time strengthen my knowledge position with a phd on creating future scenarios and simulation with use of ‘artistic prototypes’ . So perhaps that will bring me back to RSM for a solid period.

What is your greatest passion in life?
Together with my husband, I founded In4Art, based on our shared believe that art brings inspiration and innovation. Art mirrors our society and influences our point of reference. Enriching it with conversations. To work closely with these free, experimentally driven minds, is a great passion for me.

What is your I WILL statement?
I will create awareness for the radical observations and potential of artistic prototypes and hence, show the relevance of artists not only for society but also for business.