Previous sessions

Previous sessions

Below is an overview of the Frontiers in Business Information Management and Frontiers in Marketing sessions that were offered in 2016 and 2015.

Frontiers in BIM: Digital transformation & your firm | recording of this session
Academic speaker: Prof. Eric van Heck, Professor of Information Management and Markets, RSM Practitioner speaker: Youri de Jong, KLM Royal Dutch Airlines

Frontiers in Marketing: Differentiation in the age of hypercompetition | recording of this session
Academic speaker: Prof. Stefano Puntoni, Professor of Marketing Management, RSM
Practitioner speakers: Reinier Willems, Marketing Director, LeasePlan International & Florens Tegelaar, Marketing Director Home Care, Unilever

Frontiers in BIM: New digital insight - social & mobile analytics | recording of this session
Academic speaker: Ting Li, Associate Professor of Information Systems, RSM
Practitioner speaker: Princess Cox, Thought Leader for Social Engagement, IBM & Edwin Metselaar, CTO, Mobpro

Frontiers in Marketing: Big data & little people - the personal side of analytics | recording of this session
Academic speaker: Dr Amit Bhattacharjee, Assistant Professor of Marketing Management, RSM
Practitioner speaker: Timothy Prescott, Analytics Consultant, Civis Analytics

Frontiers in BIM: Crowdsourcing – technological opportunities and changing nature of work | recording of this session
Academic speaker: Dr Mark Boons, Assistant Professor of Business Information Management, RSM
Practitioner speaker: Mohamed Salhi, Head of Business Development Nederland, Helpling

Frontiers in Marketing: Neuromarketing - a new user’s guide | recording of this session
Academic speaker: Dr Maarten Boksem, Associate Professor of Marketing, RSM
Practitioner speaker: Martin de Munnik, Chief Commercial Officer, Neurensics

Frontiers in Marketing: Make it resonate - how to generate a persuasive crowdfunding pitch | recording of this session
Academic speaker: Dr Magdalena Cholakova, Assistant Professor of Strategy and Entrepreneurship, RSM
Practitioner speaker: Robin Slakhorst, CCO & Co-Founder, Symbid

Fostering consumer-brand relationships through loyalty programmes | recording of this session
Academic speaker: Dr Monika Lisjak, Assistant Professor of Marketing, RSM
Practitioner speaker: Marco van Bilsen, Head of Marketing, BrandLoyalty

Building communities through social media | recording of this session
Academic speaker: Dr Jason Roos, Assistant Professor of Marketing, RSM
Practitioner speaker: Christine Fürst, Community Manager, @Instawalk010

Learning from online experiments | recording of this session
Academic speaker: Dr Gui Liberali, Associate Professor of Marketing, RSM
Practitioner speaker: Bart Schutz, Chief Psychology Officer, Online Dialogue

The laws of advertising: how to build positive brand associations | recording of this session
Academic speaker: Dr Steven Sweldens, Associate Professor of Marketing, RSM
Practitioner speaker: Augustín Soriano, Strategy Director, JWT Amsterdam

Earning social | recording of this session
Academic speaker: Dr Sarah Gelper, Assistant Professor of Marketing, RSM
Practitioner speaker: Francesco Dorazio, Chief Innovation Officer, FACE

Challenges and opportunities in digital advertising | recording of this session
Academic speaker: Dr Jason Roos, Assistant Professor of Marketing, RSM
Practitioner speaker: Paul Hennessy, Chief Marketing Officer, Booking.com

Once upon a time: storytelling in marketing | recording of this session
Academic speaker: Dr Bram van den Bergh, Associate Professor of Marketing, RSM
Practitioner speaker: Bas Welling, Co-founder and Executive Producer, Wefilm