Previous sessions

Previous sessions

Analytics for the win: advances in sports analytics and lessons for management | recording not available
Academic speaker: Dr Otto Koppius, Assistant Professors of Business Analytics, RSM
Practitioner speaker: Henk-Jan Zwolle, CEO/Founder of MyPerfectCoach

Marketing in the age of machine learning | recording of this session
Academic speaker: Dr Pieter Schoonees, Assistant Professor of Marketing, RSM
Practitioner speaker: Anders Martinez Moreno, Manager Data Science, Coolblue

Gamification as a marketing tool | recording of this session
Academic speaker: Dr Yvonne van Everdingen, Associate Professor of Marketing, RSM
Practitioner speaker: Yuen Yen Tsai, entrepreneur at Make Me See

Unlocking the hidden information in the brain: using neuroscience to improve marketing decisions | recording not available
Academic speaker: Dr Alexander Genevsky, Assistant Professor of Marketing, RSM
Practitioner speaker: Roeland Dietvorst, Scientific Director, Alpha.One

Innovations in pricing and optimal product assortments | recording not available
Academic Speaker: Dr Dan R. Schley, Assistant Professor of Marketing, RSM
Practitioner Speaker: Konstantina Spyrou, Consumer Marketing Manager, Philips

Location intelligence, a spatial journey | recording of this session
Academic speaker: Dr Tobias Brandt, Assistant Professor of Business Information Management
Practitioner speaker: Jan Willem van Eck, Chief Research Officer at Esri Nederland

The silent revolution of accounting | recording of this session
Academic speaker: Prof. Peter Vervest, Professor of Information Management and Networks, RSM
Practitioner speaker: Thijs Sauër, Product Marketing Manager, Exact and Johannes Brouwer, Product Development Director, Exact

How technology shapes consumer behaviour | recording not available
Academic speaker: Dr Anne-Kathrin Klesse, Assistant Professor of Marketing, RSM
Practitioner speakers:  Ian Bright, Managing Director Group Research, ING  and Gert-Jan Jacobs, Head of UX & Design, Payconiq International 

Price discrimination when consumers are concerned about price fairness | recording of this session
Academic speaker: Dr Alina Ferecatu, Assistant Professor of Marketing, RSM
Practitioner speaker: Hong-May Cheng, Partner, Simon-Kucher & Partners and Nina Hoette, Consultant, Simon-Kucher & Partners

Digital transformation and your firm | recording of this session
Academic speaker: Prof. Eric van Heck, Professor of Information Management and Markets, RSM
Practitioner speaker: Edgar van Zoelen, Head of HealthSuite Labs & Ecosystem Management, Philips

Advances in sports analytics and lessons for management | recording of this session
Academic speaker: Dr Otto Koppius, Assistant Professor of Decision and Information Sciences, RSM
Practitioner speaker: Dr. Matthijs Wolters, Director Intelligence at SciSports

Assortment optimisation in the era of the everything store | recording of this session
Academic speaker: Dr Robert Rooderkerk, Assistant Professor of Emperical Research Methods, RSM
Practitioner speaker: Remco Wilting, Manager Data Science, Wehkamp

Design for Delight - How to design great customer experience | recording of this session
Academic speaker: Dr Christophe Lembregts, Assistant professor of Marketing, RSM
Practitioner speaker: Marco Nieboer, Global Head of eCommerce, Jacobs Douwe Egberts

Corporate Social Responsibility: DIY or co-production? | recording of this session
Academic speaker: Prof. Dr Lucas Meijs, Professor of Volunteering, Civil Society and Business, RSM Practitioner speaker: Fleur Hudig, Head of Corporate Citizenship, Nationale Nederlanden Group

Leading and making change through effective communication | recording of this session
Academic speaker: Prof. Dr Joep Cornelissen, Professor Corporate Communication and Management, RSM
Practitioner speaker: Dorothy Grandia, Communication skills coach, RSM

Digital transformation & your firm | recording of this session
Academic speaker: Prof. Eric van Heck, Professor of Information Management and Markets, RSM
Practitioner speaker: Youri de Jong, KLM Royal Dutch Airlines

Differentiation in the age of hypercompetition | recording of this session
Academic speaker: Prof. Stefano Puntoni, Professor of Marketing Management, RSM
Practitioner speakers: Reinier Willems, Marketing Director, LeasePlan International & Florens Tegelaar, Marketing Director Home Care, Unilever

New digital insight - social & mobile analytics | recording of this session
Academic speaker: Ting Li, Associate Professor of Information Systems, RSM
Practitioner speaker: Princess Cox, Thought Leader for Social Engagement, IBM & Edwin Metselaar, CTO, Mobpro

Big data & little people - the personal side of analytics | recording of this session
Academic speaker: Dr Amit Bhattacharjee, Assistant Professor of Marketing Management, RSM
Practitioner speaker: Timothy Prescott, Analytics Consultant, Civis Analytics

Crowdsourcing – technological opportunities and changing nature of work | recording of this session
Academic speaker: Dr Mark Boons, Assistant Professor of Business Information Management, RSM
Practitioner speaker: Mohamed Salhi, Head of Business Development Nederland, Helpling

Neuromarketing - a new user’s guide | recording of this session
Academic speaker: Dr Maarten Boksem, Associate Professor of Marketing, RSM
Practitioner speaker: Martin de Munnik, Chief Commercial Officer, Neurensics

Make it resonate - how to generate a persuasive crowdfunding pitch | recording of this session
Academic speaker: Dr Magdalena Cholakova, Assistant Professor of Strategy and Entrepreneurship, RSM
Practitioner speaker: Robin Slakhorst, CCO & Co-Founder, Symbid

Fostering consumer-brand relationships through loyalty programmes | recording of this session
Academic speaker: Dr Monika Lisjak, Assistant Professor of Marketing, RSM
Practitioner speaker: Marco van Bilsen, Head of Marketing, BrandLoyalty

Building communities through social media | recording of this session
Academic speaker: Dr Jason Roos, Assistant Professor of Marketing, RSM
Practitioner speaker: Christine Fürst, Community Manager, @Instawalk010

Learning from online experiments | recording of this session
Academic speaker: Dr Gui Liberali, Associate Professor of Marketing, RSM
Practitioner speaker: Bart Schutz, Chief Psychology Officer, Online Dialogue

The laws of advertising: how to build positive brand associations | recording of this session
Academic speaker: Dr Steven Sweldens, Associate Professor of Marketing, RSM
Practitioner speaker: Augustín Soriano, Strategy Director, JWT Amsterdam

Earning social | recording not available
Academic speaker: Dr Sarah Gelper, Assistant Professor of Marketing, RSM
Practitioner speaker: Francesco Dorazio, Chief Innovation Officer, FACE

Challenges and opportunities in digital advertising | recording not available
Academic speaker: Dr Jason Roos, Assistant Professor of Marketing, RSM
Practitioner speaker: Paul Hennessy, Chief Marketing Officer, Booking.com

Once upon a time: storytelling in marketing | recording not available
Academic speaker: Dr Bram van den Bergh, Associate Professor of Marketing, RSM
Practitioner speaker: Bas Welling, Co-founder and Executive Producer, Wefilm