Session 1: Innovation Done the Right Way
The secret to winning the innovation game is to understand the needs of your customers. Sounds simple? Then why do most companies fail at it? In this session, Ferdinand Jaspers will show you the “Jobs to be Done” model to come up with the right solutions for your customers and develop the products your audience is craving. By applying this model you will learn:
- How to decide which projects are worth pursuing
- Bring new offerings to market faster and more efficiently
- Integrate your customers in the innovation process.