Session 1: Innovation Done the Right Way
The secret to winning the innovation game is to understand the needs of your customers. Sounds simple? Then why do most companies fail at it? In this session, Ferdinand Jaspers will show you the “Jobs to be Done” model to come up with the right solutions for your customers and develop the products your audience is craving. By applying this model you will learn:
- How to decide which projects are worth pursuing
- Bring new offerings to market faster and more efficiently
- Integrate your customers in the innovation process.
Session 2: Creating an Innovation Culture
Innovation is one of the most-used buzzwords of the previous decades and will remain so in our near future. Yet, it seems that there is more copying than actual innovation happening. In this session, we will explore how to enable innovation – both on the individual level and on the structural level – and how to cultivate a culture in which individuals and groups needn’t rely on that which everyone else is doing.