Thursday, 15 March 2018
18:00 - 21:00 (GMT +01:00)
Bayle (J) Building, Rotterdam School of Management,Erasmus University ( Rotterdam)
Our 'Frontiers in Marketing' masterclass series brings you the latest insights from our academic research, paired with real-life examples and experiences by expert professionals. These sessions will not only broaden your knowledge on the latest developments in marketing, they will also serve as an opportunity you to share your experiences and network.
You can look back over an overview of all previous sessions, including the links to the recordings, and look forward to the 2018 series.
Event details
This masterclass takes place on campus at Rotterdam School of Management, Bayle (J) building, Burgemeester Oudlaan 50 and runs according to the following time schedule:
18:00 Registration and buffet dinner
19:00 Masterclass
20:30 Networking drinks
Innovations in pricing and optimal product assortments
Academic speaker: Dr Dan R. Schley, Assistant Professor of Marketing, RSM
Practitioner speaker: Konstantina Spyrou, Consumer Marketing Manager, Philips
Companies use a range of strategies to co-ordinate prices and assortments to facilitate sales for specific target segments and to sustain a competitive advantage in today’s marketplace. This Frontiers in Marketing session covers cutting-edge approaches to setting strategic prices and assortments. Our academic speaker and expert practitioner will describe the new tools being developed within academic marketing, and best practices used by a leading multinational firm.