• Date

    Thursday, 15 March 2018

  • Time

    18:00 - 21:00 (GMT +01:00)

  • Location

    Bayle (J) Building, Rotterdam School of Management,Erasmus University ( Rotterdam)

Our 'Frontiers in Marketing' masterclass series brings you the latest insights from our academic research, paired with real-life examples and experiences by expert professionals. These sessions will not only broaden your knowledge on the latest developments in marketing, they will also serve as an opportunity you to share your experiences and network.

You can look back over an overview of all previous sessions, including the links to the recordings, and look forward to the 2018 series.

Event details

This masterclass takes place on campus at Rotterdam School of Management, Bayle (J) building, Burgemeester Oudlaan 50 and runs according to the following time schedule:

18:00 Registration and buffet dinner

19:00 Masterclass

20:30 Networking drinks

Innovations in pricing and optimal product assortments

Academic speaker: Dr Dan R. Schley, Assistant Professor of Marketing, RSM

Practitioner speaker: Konstantina Spyrou, Consumer Marketing Manager, Philips

Companies use a range of strategies to co-ordinate prices and assortments to facilitate sales for specific target segments and to sustain a competitive advantage in today’s marketplace. This Frontiers in Marketing session covers cutting-edge approaches to setting strategic prices and assortments. Our academic speaker and expert practitioner will describe the new tools being developed within academic marketing, and best practices used by a leading multinational firm.

Registration is now open

 

Broaden your knowledge with our marketing masterclasses
Broaden your knowledge with our marketing masterclasses