Frontiers in Marketing 2019 - Amazing machines: consumer adoption of automated products
Our 'Frontiers in Marketing' masterclass series brings you the latest insights from our academic research, paired with real-life examples and experiences by expert professionals. These sessions will not only broaden your knowledge on the latest developments in marketing, they will also serve as an opportunity you to share your experiences and network.
You can look back over an overview of all previous sessions, including the links to the recordings, and look forward to the 2019 series.
This masterclass takes place on campus at Rotterdam School of Management, Bayle (J) building, Burgemeester Oudlaan 50 and runs according to the following time schedule:
18:00 Registration and buffet dinner
20:30 Networking drinks
Amazing machines: consumer adoption of automated products
Academic speaker: Stefano Puntoni, Professor of Marketing at RSM
Practitioner speaker: Jan-Christiaan Koenders, Managing Director, Louwman & Parqui Toyota Lexus Nederland
How are automation and Artificial Intelligence changing competition and the relationships between consumers and products? Many of today’s products are yesterday’s science fiction. Products are increasingly able to automate tasks that consumers had to perform themselves previously. Only a few years ago, it was hard to imagine automated driving features in cars or voice-controlled virtual assistants. In this session, you will investigate these amazing machines and how they are changing business and society.