An important part of the application procedure for the Bachelor programme in International Business Administration (IBA) is your motivation for the programme. Two main characteristics of the IBA programme are its international dimension and high performing students. These characteristics are fundamental success factors of the IBA programme.
The international character of our programme gives students the opportunity to interact with peers from around the globe in and outside the classroom. It is therefore of vital importance that only applicants with a real interest in studying in an international setting who are willing to actively contribute to the programme are admitted.
Your answers to our motivation questions should illustrate your genuine interest in meeting and working intensively with people from different countries and backgrounds. Additional information on how to motivate your application for the IBA programme can be found here.