Trade Shopper Marketing (Suitable for Thesis)

  • Reference: I-19-57972
  • Type: Internship
  • Organisation: Philips
  • Location: Eindhoven, Netherlands
  • Start date: As soon as possible
  • Duration: 5 - 6 months

Description

  • Analyzing previous actions, current sales and market situation, exploring opportunities and getting the basics right for online- and offline success to help us to grow the business.
  • Creating innovative activation plans for our products and customers and maintaining the activation calendar per key customer
  • Analyzing and improving our shopper claims in retail and tracking activations on its presence and effectiveness (qualitative and quantitative)
  • Preparing upcoming activations and online banner campaigns
  • Analyzing tailor made activations
  • Functional work area: Marketing / Sales
  • Hours per week: 32 - 40
  • Salary: Market Conform

Requirements

  • Currently studying towards your University of Applied Sciences Bachelor or University Master in Sciences degree in: Business Administration, Business Management, Marketing
  • Analytical skills
  • An experienced user of Microsoft Excel and PowerPoint
  • Good communication skills; efficient and hands-on attitudes; able to handle deadlines
  • Fluent in oral and written in both Dutch and English
  • Applicant profiles: BSc Student, MSc Student
  • Experience: not applicable
  • Study areas: (International) Management, Marketing
  • Required language skills: Dutch, English

Company

At Philips, we look beyond technology to the experiences of consumers, patients, providers and caregivers across the health continuum – from healthy living and prevention to diagnosis, treatment and home care. We unlock insights leading to innovative solutions that enable better care at lower cost. With leading research, design and innovation capabilities, we partner with our customers to transform the delivery of healthcare.

  • Industry: Manufacture of electrical equipment
  • Organisation size: > 10.000
  • Company website: https://www.philips.nl

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