Digital Analytics

  • Reference: I-19-59032
  • Type: Internship
  • Organisation: Philips
  • Location: Amsterdam, Netherlands
  • Start date: As soon as possible


In this role, you have the opportunity to

Support marketing performance efforts to optimize our marketing investments across markets and business clusters globally. We are using the following methodologies:

  • MMM: Econometric model that calculates for every euro of A&P spend how many euros of incremental sell-out we create.
  • A&P ROI: Philips bespoke tool which estimates for every euro of A&P spend how many euros of incremental sell-out we create.
  • Online Value Tree: OVT is a problem-solving framework for measuring and improving online sales performance across the sales channels (Etailer, D2C, .COM).

You are responsible for

  • Supporting the A&P ROI project:
    • Data collection and formatting
    • Calculating and delivering data for the DPD
    • Analyzing the quarterly results
  • Ad hoc analysis which supports the Marketing Performance team efforts
  • Analyzes trends within the Marketing Mix Models (MMMs)
  • Support with Marketing Mix Modeling partner management
  • Online Value Tree:
    • Updates quarterly Online Value Tree slide for B2B and B2C
    • Analysis of key Business Market Combinations
  • Helping with operational organizational topics, such as newsletters, email distribution lists, meetings, presentations
  • Functional work area: Marketing / Sales
  • Hours per week: 40
  • Salary: Negotiable
  • Additional benefits: Possibility to do a course/training/education, Flexible working hours, Laptop, Travel expenses, Working from home


  • Currently studying towards your UniversityMaster of science WO (Msc.) in:
    • Business Administration
    • Business Economics
    • Business Informatics
    • (International) Business Management
    • Management Sciences
    • Marketing
  • Preferably knowledge of Digital Analytics and Digital marketing and sales
  • Fluent in oral and written English
  • Good communication skills
  • Show a positive can-do mindset and a hands-on mentality
  • Possess a high learning ability and a high working speed
  • Work with PowerPoint and Excel
  • Applicant profiles: BSc Student, MSc Student
  • Experience: not applicable
  • Study areas: (Business) Information Management, Marketing
  • Required language skills: English


At Philips, we look beyond technology to the experiences of consumers, patients, providers and caregivers across the health continuum – from healthy living and prevention to diagnosis, treatment and home care. We unlock insights leading to innovative solutions that enable better care at lower cost. With leading research, design and innovation capabilities, we partner with our customers to transform the delivery of healthcare.

  • Industry: Manufacture of electrical equipment
  • Organisation size: > 10.000
  • Company website:

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