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Wednesday, 4 October 2023
Geerke Versteeg and Yvette Watson established the online platform The 2B Collective to immerse users in a gamified environment, teaching them about climate neutrality, circularity, and inclusivity. With a mature product, a new business model, and a committed team, the most recent financial results…
Tuesday, 12 September 2023
RealSee is a leading provider of integrated digital space solutions in China. Established in 2017 as a subsidiary of Ke Holdings Inc., RealSee specializes in catering to the second-hand housing and rental market as well as new home market. Leveraging Ke Holdings' home dictionary and other housing…
Tuesday, 23 May 2023
SparQ Inc. is the market leader in the design, development, marketing, and sale of outdoor, sports, and leisure apparel and footwear. Due to its global dispersion, SparQ faces significant logistical and supply chain related challenges, one of which is making efficient and resilient outbound and…
Tuesday, 23 May 2023
The airline maintenance industry is currently facing intense and uncertain challenges, such as information lags and isolated data islands caused by the use of manual job cards. These challenges can create inefficiencies and delays, and may hinder the ability of maintenance teams to make informed…
Thursday, 9 March 2023
This case brings attention to the complex intricacies of bringing about innovation and change in a multinational corporation (MNC). It displays the challenges managers face, when driving entrepreneurship in a complex MNC organisation, with delegated responsibilities and where multiple organisational…
Thursday, 23 February 2023
This case describes the evolution of the Colombian non-profit foundation “Fundación llena una botella de amor” – Botellas de Amor (fill up a bottle with love), from its beginnings to its current situation (2021-2022). It discusses the role of different actors and explains the process used from the…
Thursday, 23 February 2023
Apna Talab Abhiyan, or the ‘Own-a-Pond Initiative’, was started in 2003 by local farmers and NGOs with the support of the local government administration in the drought prone Bundelkhand region of North-Central India. The goal of Apna Talab Abhiyan was to revive traditional knowledge of rainwater…
Thursday, 23 February 2023
This case study presents an initiative for the development and innovation of alternative farming technology in the Global North. L’Atelier Paysan is a non-governmental organisation in France initiated in 2011 by a collective of small-hold farmers and organic farming activists. The co-operative…
Friday, 14 October 2022
The case recounts how Ivo Rutten, Head of Ventures at Philips Lighting, embarked on a journey within the company (now Signify) to promote his idea for a new technology, which he hoped would solve a common technical problem in shipping: biofouling. Biofouling is the colonization of a ship’s hull by…
Friday, 14 October 2022
Ivo Rutten and Roelant Hietbrink, head of the ShipShape project, were rehearsing their pitch and finalizing their slides to present to the recently appointed Chief Technology Officer of Philips Lighting, Olivia Qiu. Rutten concluded from observing Qiu that she usually approved projects if they fit…