Analytics in industry and data monetisation

Together with international partners from business and academia, we research practical applications of data analytics in traditional industries and investigate how these organisations can build up analytics capabilities.  Examples include an analytics seed project in the energy industry as well as the development of a data lab with a leading automotive supplier. Current research also focuses on data monetisation and the development of data-driven services.


N. Goby, T. Brandt & D. Neumann (2018). How a German Manufacturing Company Set Up Its Analytics Lab. Harvard Business Review [go to publisher's site]