Together with international partners from business and academia, we research practical applications of data analytics in traditional industries and investigate how these organisations can build up analytics capabilities. Examples include an analytics seed project in the energy industry as well as the development of a data lab with a leading automotive supplier. Current research also focuses on data monetisation and the development of data-driven services.
N. Goby, T. Brandt & D. Neumann (2018). How a German Manufacturing Company Set Up Its Analytics Lab. Harvard Business Review . [go to publisher's site]
For more information regarding this project please contact:
Assistant Professor of Business Information Management
Endowed Professor Digital Business
Academic Director Erasmus Centre for Data Analytics
Tel.: +31 (0) 10 408 1961