Analytics in industry and data monetisation

Together with international partners from business and academia, we research practical applications of data analytics in traditional industries and investigate how these organisations can build up analytics capabilities.  Examples include an analytics seed project in the energy industry as well as the development of a data lab with a leading automotive supplier. Current research also focuses on data monetisation and the development of data-driven services.


N. Goby, T. Brandt & D. Neumann (2018). How a German Manufacturing Company Set Up Its Analytics Lab. Harvard Business Review [go to publisher's site]

For more information regarding this project please contact:

Dr Tobias Brandt

Assistant Professor of Business Information Management

Prof Ting Li

Endowed Professor Digital Business

Academic Director Erasmus Centre for Data Analytics

Tel.: +31 (0) 10 408 1961