Firms need to innovate to stay competitive. Kodak and Nokia are amongst the many examples of companies that paid the price for not keeping up with the market. However, innovation is difficult and while successful innovations promise large returns, many projects fail. This has never been more accurate than in the Digital Age, as fast-paced and complex technologies now permeate businesses and products. Using big data and advanced analytics, we study how organisations can navigate the map of digital innovation to eventually emerge as industry leaders.
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