Expectations of communication teams are growing. Alongside reputation and stakeholder engagement, communication professionals are increasingly expected to advise leaders, anticipate risks and contribute to organisational priorities. AI, geopolitical uncertainty and changing expectations around trust add further challenges.
Customised programmes from Rotterdam School of Management, Erasmus University (RSM) help your team respond to this changing environment by building shared knowledge, strengthening strategic perspective and developing practical skills around the communication challenges your organisation is facing.
“It is easy to say that communication should be more strategic. The real question is whether communication professionals have the insights and tools to connect what they do to the organisation’s goals, its stakeholders and the value it needs to create.”
Prof. Joep Cornelissen
Professor of Corporate Communication and Management at RSM
Connect communication more closely to organisational goals, management priorities and decision-making.
Strengthen your approach to reputation management, crisis communication, stakeholder trust and media relations.
Support organisational change, leadership communication, purpose and employee engagement.
Explore what digital communication, AI, emerging technologies and changing stakeholder expectations mean for your organisation.
Every programme starts with your organisation’s context rather than a fixed curriculum.
Throughout the programme, academic insight is combined with practical application and learning across roles, teams and departments.
We explore your strategic objectives, current challenges and learning needs, and agree clear outcomes for the programme.
We create a tailored programme combining relevant expertise, cases, workshops and peer exchange in a format that fits your team and schedule.
Participants work on real organisational questions. We review the outcomes and use feedback to strengthen the programme where needed.
Your programme draws on RSM’s network of academics and experienced practitioners. Faculty is selected according to the topics and challenges most relevant to your organisation.
Professor of Corporate Communication, Tuck School of Business at Dartmouth
Paul Argenti is Professor of Corporate Communication at the Tuck School of Business at Dartmouth and a long-standing contributor to RSM’s corporate communication education. His work connects corporate communication with strategy, leadership, reputation and corporate responsibility.
Senior Lecturer in Finance, RSM
Florian Madertoner is a Senior Lecturer at RSM. He helps executives and communication professionals strengthen their understanding of finance and accounting, so they can engage more confidently with boards, investors and other financial stakeholders.
Professor of Public Relations, University of Florida
Rita Men is Professor of Public Relations and Director of Internal Communication Research at the University of Florida. Her expertise includes employee communication, leadership communication, employee engagement and the impact of emerging technologies on workplace communication.
Professor and Chair of Strategic Communication, Leipzig University
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University and teaches executive courses at RSM. His research focuses on strategic communication, communication management, value creation, measurement and the development of the communication function.
Programme & Admission Advisor
Key Account Manager
Key Account Manager
