Digital Communication

Michael Etter is a senior lecturer in Entrepreneurship and Digitization at King’s Business School in the UK. Michael Etter has a PhD in organization studies and cultural theories from the University of St. Gallen, Switzerland. He has worked as assistant professor at Copenhagen Business School and as Marie-Curie Research Fellow at Cass Business School, City, University of London. His research covers interrelations between organizational communication, corporate reputation, new media, and strategy. Michael Etter has received multiple awards for his research and teaching excellence, as well as several research grants from prestigious funding institutions, such as the British Academy. His research has been published in leading management and communication journals, such as Journal of Management Studies, Journal of Business Ethics, Management Communication Quarterly, Business & Society, Journal of Communication Management, and Public Relations Review, among others.

As a Managing Director on FGS Global's Tech & Transformation team, Till Achinger advises companies on leveraging insights from data for communications stategy, on future-proofing their communications departments, and on managing their reputation in a digital world. 
As Research and Insights lead for FGS Global Europe he leverages the firm's combined expertise in tools and data for the firm's teams and clients. In particular, he is heading the development of FGS Global's proprietary reputation measurement tool ReputationIQ. He is also European co-lead for Future-Proof Communications, advising on the reorganization and further development of communications departments on an organizational, cultural and technical level.
Prior to joining FGS Global (then Hering Schuppener), Till was responsible for global digital strategy and online communication at STADA, a pharmaceutical company. Earlier in his career, he co-founded two startups in the ecommerce and technology sector and advised companies from startup to DAX on digital communications and strategy. Till studied communication science, Arabic studies and history in Aachen and Münster.

Stephan Luiten is an international government relations and public policy specialist with 20+ years corporate and consultancy experience. His particular expertise lies in policy and communications around digitization and emerging technologies (artificial intelligence, big data, cloud, IoT, blockchain), (mobile)telecommunications, media, privacy and data protection.

Friederike Schultz is an expert on the digital transformation of companies, and has a hybrid international career in both industry and academia. As Associate Partner at McKinsey & Company and global leader of CX Factory Building, she is responsible for designing and building digital businesses around human experiences, and for holistically managing companies as they undergo change to help them adapt to new stakeholder expectations. She is currently as associate professor in media studies and management studies at Copenhagen Business School.