"My first online experience at RSM exceeded expectations. The programme was smartly structured to allow students to participate in lectures, collaborate in practical cases and interact socially. It was so well-balanced and excellently organised, that almost eight hours behind the screen flew by seamlessly and enjoyably. I found a lot of value in of course, in particular in the exchange with other students and lecturers. The experience and intellectual level in the room made conversations challenging and absolutely interesting.”
Nadine Fève – internal and board communications manager – NN Investment Partners
This masterclass is for communication professionals who seek to understand global strategic management and who want to explore the domain of strategic leaders. You will develop a thorough understanding of how to deal with opposing demands and paradoxes within an organisation.
In our classroom you will meet a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sectors, NGOs, and consultancies.
Participants on this course should be educated to bachelor level and to have at least three years of work experience.
Magnitude and intensity of change and uncertainty that our digital future will bring along to society, organizations and employees is still underestimated. Strategists must find ways to adapt to this – by using missioning and visioning, foresight as well as organizational change. Communicators play a key role to make this adaption successful. The strategic management class was eye-opening in terms what’s ahead in the next 2 decades and provided us with the right concepts support strategic decision-makers in times of high uncertainty. Participants are provided with a sophisticated individual strategy profile and the workshops along offered unique insights on other participants’ strategic view. Along the scientific perspective on strategy, the class offered a great mix of inspiration and reflection on personal development. Highly recommended.
Martin Regnet - Head of Communications & Investor Relations - INTERROLL (Schweiz) AG
Prof. Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University.
Executive advisor Dr Van Veen is a futurist and empirical researcher of future cognitions.
Michael van Everdingen is CEO of Strategy Works. He is a results-driven, energetic and people-oriented lead consultant for strategy processes, with deep-rooted experience at the point where enterprises meet their customers, where revenue is generated and the mission accomplished.
Dr Jeroen van der Velden is associate professor of Strategy Alignment and Director of the Center for Strategy, Organization & Leadership at Nyenrode Business University.
€3,100 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
Programme & Admission Advisor