"My first online experience at RSM exceeded expectations. The programme was smartly structured to allow students to participate in lectures, collaborate in practical cases and interact socially. It was so well-balanced and excellently organised, that almost eight hours behind the screen flew by seamlessly and enjoyably. I found a lot of value in of course, in particular in the exchange with other students and lecturers. The experience and intellectual level in the room made conversations challenging and absolutely interesting.”
Nadine Fève – internal and board communications manager – NN Investment Partners

Lecturer in classrom

The following topics will be addressed in this course

Day 1

Financial information

  • Introduction to accounting
  • Types of financial information and which stakeholders need them
  • Guest lecture by Raymond Vermeulen, Head of Media Relations at ING
  • Case study
Day 2

Risk measurement

  • Shareholder panic when earning targets aren't reached
  • What shareholders mean when they claim to worry about risk
  • Risk measurement
  • Case study
Day 3


  • Integrated reporting (governance, business model, performance, forecasting and more)
  • Options as part of executive compensation
  • Mergers and acquisitions
  • Crises

Learning objectives

  • Get a better understanding of organizational strategy and strategic issues;
  • Know your own preferences and perspectives on strategic issues;
  • Identify and understand relevant technological innovations;
  • Be conversant with the consequences of digital transformation for your own organisation;
  • Find opportunities for business model innovation;
  • Be aware of personal development opportunities towards strategic leadership positions.

For whom

See where other participants come from

This masterclass is for communication professionals who seek to understand global strategic management and who want to explore the domain of strategic leaders. You will develop a thorough understanding of how to deal with opposing demands and paradoxes within an organisation.

In our classroom you will meet a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sectors, NGOs, and consultancies.

Participants on this course should be educated to bachelor level and to have at least three years of work experience.


Read what previous participants say about this course

Magnitude and intensity of change and uncertainty that our digital future will bring along to society, organizations and employees is still underestimated. Strategists must find ways to adapt to this – by using missioning and visioning, foresight as well as organizational change. Communicators play a key role to make this adaption successful. The strategic management class was eye-opening in terms what’s ahead in the next 2 decades and provided us with the right concepts support strategic decision-makers in times of high uncertainty. Participants are provided with a sophisticated individual strategy profile and the workshops along offered unique insights on other participants’ strategic view. Along the scientific perspective on strategy, the class offered a great mix of inspiration and reflection on personal development. Highly recommended.

Martin Regnet - Head of Communications & Investor Relations - INTERROLL (Schweiz) AG


Prof. Bob de Wit

Prof. Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University. 

Dr Barbara van Veen

Executive advisor Dr Van Veen is a futurist and empirical researcher of future cognitions. 

Michael van Everdingen

Michael van Everdingen is CEO of Strategy Works. He is a results-driven, energetic and people-oriented lead consultant for strategy processes, with deep-rooted experience at the point where enterprises meet their customers, where revenue is generated and the mission accomplished. 

Dr Jeroen van der Velden

Dr Jeroen van der Velden is associate professor of Strategy Alignment and Director of the Center for Strategy, Organization & Leadership at Nyenrode Business University.

Practical information

Dates and time

Coming soon



€3,100 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.  



The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.

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