Competitive advantage erodes over time. Creating a new competitive edge, and implementing the strategy to do it, contributes to the future of your company. To achieve this, you need to understand the main strategic tools and skills, and recognise the impact of strategic decisions, vital for any function within an organisation.
This three-day programme offers established and proven strategy frameworks and tools that are essential to every company, and every strategy. You’ll learn how to work with the key elements of strategy so you can tackle business challenges, and recognise competitive advantages. You’ll gain actionable tips and skills to use directly in your job and organisation. The course will take roughly 50–60 hours to complete; half of it will be in class. The rest is spent on preparation, and your home assignment.
Foundations of Strategy is a module of RSM’s Diploma Programme in General Management (DPGM), but can also be followed separately. The diploma programme is designed so you can tailor it to your personal and professional development needs.
This programme is for managers that aspire to a more senior management position, and would like to learn how they can further add to the overall success of the organisation by understanding how strategic changes and decisions will affect their day-to-day operations and add value.
Managers in finance
Managers in marketing
Managers in human resources
Managers in other functions
During the Foundations of Strategy Programme you will learn from Dr Raymond van Wijk and Dr Anna Nadolska. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Anna Nadolska-den Ouden is Assistant Professor of Strategic Management at the Department of Strategy and Business Environment at Rotterdam School of Management, Erasmus University. Anna joined the department upon completion of her PhD in internationalisation through mergers and acquisitions at Tilburg University.
Raymond van Wijk is an Assistant Professor in the Department of Strategy and Business Environment at RSM. He obtained his PhD from Erasmus University Rotterdam with a study of the organisation and integration of knowledge in internal networks. Much of his research has been published in journals and books. His current research focuses on alliance portfolios, knowledge transfer and innovativeness. He teaches courses on strategic alliances, corporate development and core strategy.
€ 3,000 (excl. 21% VAT) including course materials, lunches, and snacks.
These fees do not include hotel accommodation. 25% discount for alumni from Erasmus University Rotterdam and RSM.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.
