Break the box: How creative thinking can improve business decisions

When faced with a problem, we tend to settle for a solution that’s “good enough,” missing out on choices that are even better. Taking five minutes to generate more ideas can drastically improve the results you get, if you do it right.

In this highly interactive webinar, you will learn simple techniques to generate high-value ideas. Researchers have found the most effective ways to accomplish this, and we are here to share the results. Because creativity isn’t just for poets and painters with their head in the clouds, and it doesn’t require a room with funky colors and ping-pong tables: you can create real value for your organisation by sitting at your desk, using the power of your mind. Join RSM's lecturer and decision-making expert Dr Philip Eskenazi to learn how.

• When: Thursday, 20 May 2025
• Time: 15.00 - 15.45 (plus Q&A)
• Where: Online via Zoom

Speaker

Dr Philip Eskenazi is an academic lecturer at RSM, Amsterdam Business School, and several other institutions. He teaches thinking skills – decision making, critical thinking, creativity, deep focus and dealing with uncertainty – at the bachelor and master level. Philip also develops and manages programmes in executive education and has a broad experience in coaching professionals on their learning journey. Philip holds a PhD from RSM and a degree in philosophy from King’s College London, and his research has been published in leading academic journals.