Marketing and Sales

To achieve competitive advantage, your organisation must get its marketing strategy right. Whether you are a seasoned marketer, experienced sales manager or new in the field, in RSM’s marketing and sales programmes you will explore practical approaches, the latest insights and best practices with world-class academics and experts to understand your customers and competitors better.


High-level education

All RSM programmes are research-based and at university level, suitable for middle and upper management (unless specified otherwise).

Renowned faculty

Learn new knowledge and specialist insights from our world-class academics and experts.

No-nonsense approach

Explore new tools, skills and knowledge that you can use immediately, for real impact in your work.

This is about you

Discuss and explore your particular business challenges with your teachers, and get personal coaching from our experts.


Choose one of our programmes

Rules for Effective Decision-Making

Adjust your organisational decision-making according to new-found insights fuelled by artificial intelligence (AI) and machine learning.

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Strategic Account Management

Learn the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

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In-company programmes

All of our open programmes can also be offered and delivered as in-company training to groups of employees from the same organisation. This allows us to develop a programme that focuses on your organisation’s situation and industry. We can schedule it at a time and location of your preference, and we can tailor the content to fit your organisation’s challenges. Please contact us for a no-obligation proposal and to discuss this opportunity.

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RSM - a force for positive change

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers.