The NRC Live Impact Challenge has four online modules that give participants the skills and knowledge to initiate and implement sustainable innovations in their organisations. 

  • Shape your idea by learning about the Sustainable Development Goals (SDGs) and the concept of social intrapreneurship. Is your idea a problem or a solution? Become inspired with ideas that are not only ‘doing good’ but truly transformational. This module shows that globally, implementation of the SDGs is not fast enough. This is why we applaud your willingness to make a positive contribution by taking on the NRC Live Impact Challenge.

  • Now your social innovation is starting to take shape, it’s time to focus on a thorough analysis of the industry and your organisation. Why should your organisation be interested in adopting your idea? This module gives you the tools and methodologies with which you can define its business case. Let yourself be inspired, and look deeper into to the trends in your industry; take a closer look at your organisation’s business processes and get inside the minds of your customers and stakeholders. Internal alignment is where social intrapreneurs can make the biggest difference.

  • Now that your challenge is becoming more clearly defined, it is time to develop your value proposition. In this module you will validate your idea with the Erasmus Value Proposition Framework. How innovative is your idea? How can you assess its feasibility, resilience and strategic impact? Get inspiration for preparing your progression scan so you can win this challenge. 

  • In this final module you will make your first steps towards implementing your idea through lean innovation and creating a compelling pitch to persuade your stakeholders. Do you have the power and impact to convince others about your story? Is your challenge innovative and transformational enough to convince the jury?


The online modules are presented by RSM professors Prof. Jan van den Ende, Prof. Daan Stam, Prof. Rob van Tulder, and lecturer Thijs Geradts.

Prof. Jan van den Ende
Jan van den Ende is professor of management of technology and innovation RSM. His expertise is in the development process of new products and services in firms – a process that is important for a company’s performance. Creating ideas, selecting projects, developing products and commercialising them must be well organised. By studying innovation in firms such as ING, ASML, Philips and Unilever, Jan’s research group investigates the effects of networks between people at the forefront of innovation, the proper balance between freedom and control in innovation activities, and innovation activities in service and creative firms.

Prof. Daan Stam
Daan Stam is professor of innovation at RSM. His academic research focuses on leadership in situations of change, including the role of leadership in innovation and business development. A second area of his research is creativity, including the effects of leadership on creativity, creativity in online settings, and group creativity. Daan teaches creativity and brainstorming to bachelor and master students as well as to executives.

Prof. Rob van Tulder
Rob van Tulder is a professor of International Business at RSM. Rob has published extensively on the topics of European business, multinationals, high-tech industries, corporate social responsibility, issues management, skills, network strategies, smaller industrial countries (welfare states) and European Community/Union policies. He is the academic director of The Partnerships Resource Centre, an expert centre bringing together leading NGOs, firms and governments in the study and management of cross-sector partnerships for the social good.

Thijs Geradts
Thijs Geradts is a lecturer in Strategic Management and Entrepreneurship and a PhD candidate at RSM. His research focuses on sustainable internal corporate venturing and social intrapreneurship inside large multinational corporations, among which AkzoNobel, Interface, Johson & Johnson, Pearson, Philips, UBS and Unilever. Previously he was appointed as a visiting associate at the Cambridge Judge Business School, a research fellow at the Harvard Kennedy School, and a visiting fellow at the Harvard Graduate School of Arts and Sciences.