Curriculum

Curriculum

Day 1

  • Organic view of a corporate brand

  • Building an enduring corporate brand identity

  • Case study

Day 2

  • How to be a brand with a conscience
  • Building a sustainable brand architecture
  • Guest lectures

Day 3

  • Guest lecture
  • Moving from storytelling to storybuilding
  • Building a consistent corporate brand experience
  • Wrap-up session