Prof. Oriol Iglesias

Oriol Iglesias is an Associate Professor at the Marketing Department at ESADE. Previously, at ESADE, he has also been Director of the Marketing Department, as well as Director of the ESADE Brand Institute (leading consultancy firm on brand management in Spain) and Chair of the Research Group on Brand Management.

He is member of the Executive Committee of the European Academy of Marketing (EMAC), and Member of the Scientific Committee of the Special Interest Group on Brand, Identity, and Corporate Reputation of the Academy of Marketing (AM). He is also member of the Editorial Board of the Journal of Brand Management and also member of the Editorial Review Board of the Journal of Product and Brand Management. He is Member of the Scientific Committee of the Global Brand Conference.

His research has been published in top international academic journals, such as California Management Review, Journal of Business Ethics, and European Journal of Marketing, among others. His last book is "Brand desire: how to create consumer involvement and inspiration", published by Bloomsbury.

He has consulted and/or developed custom in-company training for worldwide leadings firms from many different sectors, such as Porsche, Audi, Telefónica, HP, Nestlé, Sara Lee, Deutsche Bank, PwC, Ogilvy, etc.