Fred Gertsen Ph.D. RA

Fred H.M. Gertsen has been a partner with PricewaterhouseCoopers (PwC) in The Netherlands for almost 25 years. He specialised in the Financial Services industry. In 2013/2014 Fred has participated in the Executive Education program development team of RSM in Amsterdam and he continues research on the behaviors of executives and the origins of why gatekeepers fail. Currently Fred has a number of executive and independent supervisory positions with financial companies in The Netherlands.

As a partner with PwC, Fred has been responsible for the audits and advice to many global financial services clients. He has lead the Dutch Asset Management and Real Estate Practice for many years. He was a member of the PwC Central Cluster Asset Management Leadership team with prime responsibility for Human Capital Development. He has worked with a variety of multinational banks, insurance companies, asset managers and large hedge funds. Fred has been seconded to London, Singapore and Miami and has also extensive work experience in Central and Eastern Europe, Central Asia and the US.

Fred is Register Accountant at the Royal Dutch Institute (NIVRA) and received a Master’s degree of Professional Accounting from the University of Miami. He received his PhD from Erasmus University, Rotterdam. His dissertation analysed why gatekeepers did not ‘bark’ during the corporate reporting scandals at the beginning of the 21st century. He has also lectured on and researched topics such as: treasury and risk management, banking, hedge funds and complex financial instruments.



Cees B.M. van Riel Ph.D.

Cees van Riel is Professor of Corporate Communication at Rotterdam School of Management, Erasmus University. He is director of the Corporate Communication Centre, a research institute at the same university. Cees van Riel is also the co-founder and is still active as Managing Partner of the Reputation Institute.

Cees van Riel has worked as a communication strategy consultant for a variety of international companies in Europe and worldwide, e.g. AkzoNobel, Baker & McKenzie, Coca Cola, Delta Lloyd, Eneco, FedEx, Fortis, Grolsch, ING, Nederlandse Spoorwegen, Nutreco, Postbank, Philips, Shell, and TNT.