Essentials of Financial Markets and Communication

Essentials of Financial Markets and Communication

There is a great variety of financial market participants, rule makers and gatekeepers, and they interact with each other in a complex framework of legislation, reporting rules and communication tools. We’ll show you how companies can remain alert to frequent changes in the requirements for financial communication.

After this course you will be able to add value by integrating your company’s corporate communications and stakeholder financial relations. Lectures will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of the concepts of financial value.

Making you ‘financially literate’ (to an extent) is a key objective of this course, so that you will understand how organisations interact with financial markets. This knowledge has proven to be an essential success factor for corporate communication professionals.

Key benefits

During this course you will:

  • get a comprehensive understanding of how organisations interact with financial markets
  • recognise the interaction between financial issues and corporate communication
  • become familiar with frequent irrational reactions of financial markets to financial information
  • become familiar with hot topics such as tax avoidance, corruption, controversial executive pay and regulatory compliance
  • obtain a basic understanding of financial reporting language
  • This three-day course is designed for:

    • Corporate communication professionals
    • General managers
    • Executives, consultants, analysts and general managers
    • Media relations
    • Investor relations managers

    This executive-level course offers working professionals with at least three years of relevant work experience a highly flexible learning experience.

    The programme focuses on your professional experience through collaborative-style learning and business problem-solving to facilitate your career progression.

  • Fred Gertsen Ph.D. RA

    Fred H.M. Gertsen has been a partner with PricewaterhouseCoopers (PwC) in The Netherlands for almost 25 years. He specialised in the Financial Services industry. In 2013/2014 Fred has participated in the Executive Education program development team of RSM in Amsterdam and he continues research on the behaviour of executives and the origins of why gatekeepers fail. Currently Fred has a number of executive and independent supervisory positions with financial companies in The Netherlands.

    As a partner with PwC, Fred has been responsible for the audits and advice to many global financial services clients. He has lead the Dutch Asset Management and Real Estate Practice for many years. He was a member of the PwC Central Cluster Asset Management Leadership team with prime responsibility for Human Capital Development. He has worked with a variety of multinational banks, insurance companies, asset managers and large hedge funds. Fred has been seconded to London, Singapore and Miami and has also extensive work experience in Central and Eastern Europe, Central Asia and the US.

    Fred is Register Accountant at the Royal Dutch Institute (NIVRA) and received a Master’s degree of Professional Accounting from the University of Miami. He received his PhD from Erasmus University, Rotterdam. His dissertation analysed why gatekeepers did not ‘bark’ during the corporate reporting scandals at the beginning of the 21st century. He has also lectured on and researched topics such as: treasury and risk management, banking, hedge funds and complex financial instruments.


  • Dates
    11-13 December 2018
    09:00 - 17:00

    The course fee: € 2.600,-, includes tuition, course material and lunches  

    Bayle (J) Building, campus Woudestein
    Burgemeester Oudlaan 50
    Rotterdam, the Netherlands

    Hotel accommodation
    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.

    Cancellation policy
    Cancellations must be received in writing (or e-mail) to Ms. Susanna Marco at or

    • 45-30 days prior to the start date of the programme:          due 25% of programme fee
    • 29 – 8 days prior to the start date of the programme:          due 60% of programme fee
    • 7 days or less prior to the start of the programme:              due 100% of programme fee

    To receive full refund, the notice of cancellation must be received more than 45 days prior to the start of the programme (a charge of 10% costs is applicable). If the programme is cancelled, liability is limited to the programme fee.

    The participant can be substituted by someone from the same organisation on the same course without extra costs.

  • This programme takes place from 11 to 13 December. You can apply by using our online application form:

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: