Essentials of Financial Markets and Communication

Essentials of Financial Markets and Communication

There is a great variety of financial market participants, rule makers and gatekeepers, and they interact with each other in a complex framework of legislation, reporting rules and communication tools. We’ll show you how companies can remain alert to frequent changes in the requirements for financial communication.

After this course you will be able to add value by integrating your company’s corporate communications and stakeholder financial relations. Lectures will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of the concepts of financial value.

Making you ‘financially literate’ (to an extent) is a key objective of this course, so that you will understand how organisations interact with financial markets. This knowledge has proven to be an essential success factor for corporate communication professionals.

Programme outline

Day 1 focuses on:

  • Introduction to accounting
  • Types of financial information and which stakeholders need them
  • Case study

Day 2 focuses on:

  • Review of day 1
  • Shareholder panic when earning targets aren't reached
  • What shareholders mean when they claim to worry about risk
  • Risk measurement
  • Case study

Day 3 focuses on:

  • Review of day 2
  • Integrated reporting (governance, business model, performance, forecasting and more)
  • Options as part of executive compensation
  • Mergers and acquisitions
  • Crises
  • Wrap-up

Learning objectives

After this programme, you will be able to:

  • define the scope and objectives of corporate communication in relation to financial information
  • identify relevant stakeholders and their goals/worries
  • define “crisis” and “crisis management”, especially in a financial context
  • understand and interpret the financial statements of corporations (balance sheet, income statement and cash flow statement)
  • calculate and interpret the most important financial ratios
  • understand and apply the concept of “time value of money”
  • calculate and apply the net present value method (NPV/DCF) correctly as well as understanding the impact of the main input parameters
  • understand and calculate the appropriate discount rate to be used in an NPV calculation
  • understand and apply the capital asset pricing model (CAPM)
  • understand and explain the basics of portfolio theory (beta)
  • This three-day course is designed for:

    • Corporate communication professionals
    • General managers
    • Executives, consultants, analysts and general managers
    • Media relations managers
    • Investor relations managers


    It is recommended to have a minimum of 3 years of work experience.

  • Florian Madertoner

    Florian Madertoner is a Lecturer at RSM. He holds a degree in Banking- and Finance. Florian’s research interests include Capital Structure Theory, Behavioral Finance, Fraud and the History of Finance.

    He is responsible for the Finance part of the course “Introduction to Business”. In addition, Florian teaches Foundations of Finance, Corporate Finance as well as the minor “Money and Banking” in the international bachelor program. In the Master program Finance & Investment Florian is involved in the course “Financial Analysis and Valuation” and the supervision of Master theses.

    He has been awarded the "Professor of the Year Award" three years consecutively in 2016, 2017 and 2018 for his undergrad course on Corporate Finance.

  • Dates
    11-13 December 2018
    09:00 - 17:00

    Fee
    The course fee: € 2.600,-, includes tuition, course material and lunches  

    Location
    Bayle (J) Building, campus Woudestein
    Burgemeester Oudlaan 50
    Rotterdam, the Netherlands

    Hotel accommodation
    If you require hotel accommodation in Rotterdam, we recommend Novotel Rotterdam Brainpark, adjacent to the university.

    Cancellation policy
    Cancellations must be received in writing (or e-mail) to Ms. Susanna Marco at marco@rsm.nl or ccc@rsm.nl:

    • 45-30 days prior to the start date of the programme:          due 25% of programme fee
    • 29 – 8 days prior to the start date of the programme:          due 60% of programme fee
    • 7 days or less prior to the start of the programme:              due 100% of programme fee

    To receive full refund, the notice of cancellation must be received more than 45 days prior to the start of the programme (a charge of 10% costs is applicable). If the programme is cancelled, liability is limited to the programme fee.

    Replacements
    The participant can be substituted by someone from the same organisation on the same course without extra costs.

  • This programme takes place from 11 to 13 December. You can apply with our online application form:

    • Application form
      Choose the second option: 'Apply for one or more individual Master Classes'


    If you have questions or would like to receive additional information, please feel free to contact us by e-mail at ccc@rsm.nl or by telephone at  +31 10 408 2851.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: