Winter Course Foundations

Winter Course Foundations

This four-day executive course focuses on the latest developments, insights, models and frameworks in corporate communication and business administration. It forms a solid basis to further deepen your academic knowledge and your practical skills in different areas of corporate communication.

Key topics

During this Foundation Course you will explore:

  • Trends in reputation management, branding and positioning;
  • Organisational identity, stakeholder analysis and strategic management;
  • Research-based solutions for managing corporate communications;
  • Applying competitive analysis, academic models and co-coordination mechanisms;
  • Development of an excellent Corporate Communication department and communication dashboard.
  • This four-day course is designed for:

    • Corporate communication professionals
    • General managers
    • Executives, consultants, analysts and general managers

    This executive-level course offers working professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

    Participants for this course are advised to hold at least a bachelor degree and 3+ years of working experience in the corporate communication field or related.

  • To be determined.

  • Dates
    21-24 January 2019

    The course fee is: € 4.750,- includes 4x nights accommodation, breakfasts, lunches & dinners. It also includes tuition, study materials and books.

    Hotel & Restaurant De Arendshoeve
    Molenlaan 14, 2861 LB Bergambacht
    The Netherlands

    Cancellation policy
    Cancellations must be received in writing (or e-mail) at

    • 45-30 days prior to the start date of the programme:          due 25% of programme fee
    • 29 – 8 days prior to the start date of the programme:          due 60% of programme fee
    • 7 days or less prior to the start of the programme:              due 100% of programme fee

    To receive full refund, the notice of cancellation must be received more than 45 days prior to the start of the programme (a charge of 10% costs is applicable). If the programme is cancelled, liability is limited to the programme fee.

    The participant can be substituted by someone from the same organisation on the same course without extra costs.

  • This four-day course takes place from 21 to 24 January. You can apply with our online application form:

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for communications professionals. Find out more: