Foundations of Corporate Communication

Foundations of Corporate Communication

This four-day executive foundation course that focuses on the latest developments, insights, models and frameworks in corporate communication and business administration. It forms a solid basis to further deepen and anchor your academic knowledge and your practical skills in different areas of corporate communication.

The Foundation Course will take place from Monday 22 to Thursday 25 January 2018 at four-star Golden Tulip Jagershorst hotel in Leende, the Netherlands. Accommodation is included.

Learning objectives

During this Foundation Course you will explore:

  • Trends in reputation management, branding and positioning;
  • Organisational identity, stakeholder analysis and strategic management;
  • Research-based solutions for managing corporate communications;
  • Applying competitive analysis, academic models and co-coordination mechanisms;
  • Development of an excellent Corporate Communication department and communication dashboard.