Teaching team and biographies

Professor dr. Joep Cornelissen, Course leader
Professor of Corporate Communication and Management
Rotterdam School of Management, Erasmus University

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University. The main focus of his research involves studies of the role of corporate and managerial communication in the context of innovation, entrepreneurship and change, and of social evaluations of the legitimacy and reputation of start-up and established firms. In addition, he also has an interest in questions of scientific reasoning and theory development in management and organisation theory. His work has been published in the Academy of Management Review, Journal of Management Studies, Organisation Science and Organisation Studies, and he has written a general text on corporate communication (Corporate Communication: A Guide to Theory and Practice, Sage Publications) with a fifth edition coming out next year (2017). He is an Associate Editor for the Academy of Management Review, a Council member of the Society for the Advancement of Management Studies, a former General Editor of the Journal of Management Studies (2006-2012) and serves on the editorial boards of the Academy of Management Journal, Journal of Management, Journal of Management Studies and Organisation Studies.

Prof. dr. Mark Lee Hunter
Adjunct Professor
INSEAD Business School

Mark Lee Hunter is an Adjunct Professor and Senior Research Fellow at the INSEAD Social Innovation Centre, where he is a founding member of the Stakeholder Media Project. His manuals for investigative reporters, Story-Based Inquiry (UNESCO 2009) and The Hidden Scenario (Centre for Investigative Journalism, 2012), and The Global Casebook (UNESCO 2012), are the most widely-distributed reporting methods in the world. He is the author of six other books, on subjects ranging from the French extreme right to a case-cracking murder inquiry. Dr. Hunter has won two Investigative Reporters and Editors Awards (for reporting and research on journalism), along with the H.L. Mencken Free Press Award, the Sigma Delta Chi Award for research on journalism, the National Headliners and Clarion Awards, and two EFMD Awards for case-writing. His articles have appeared in The California Management Review, Corporate Reputation Review, Journal of Business Ethics, Harvard Business Review, Columbia Journalism Review, Harvard International Journal of Press/Politics, and many others. He was a founding member of the Global Investigative Journalism Network, and served on its board as well as the board of the German journalism review Messages.

Jan Driessen
Director/Owner
Q & A l COMMUNICATION

Jan Driessen founded a strategic and pragmatic communication consultancy in January 2014 named Q & A | COMMUNICATION. The current fast and interactive communication society demands a lot from companies and their leaders. Q & A | COMMUNICATION has as its goal to help them to communicate in an understandable, relevant and consistent way, by asking the right questions and formulating the correct answers together (Questions and Answers!). Jan Driessen has a many years of experience in the communications industry. Starting from April 2000, he was for almost 14 years Director of Communications at AEGON. In that position he was responsible for all internal and external communications, advertising and sponsorships. In those eventful years he has led AEGON through fierce storms of publicity and together with his communications department he created a more open, honest and responsible company with distinctive, trendsetting advertising campaigns and proud making sponsorships (KNSB, Ajax, KNRB). From September 2008 until the end of 2013, he was also president of the Association of Advertisers (BVA). In 2006/2007 he was the campaign strategist of the current Dutch Prime Minister Mark Rutte. Driessen is a former journalist. He began his journalistic career as a parliamentary reporter for NCRV's ‘’Hier en Nu’’ radio. Then he worked for five years as a parliamentary reporter for the daily television section of ‘’Den Haag Vandaag’’. After that he worked as an overseas reporter for 12½ years and later chief news at KRO's “Brandpunt’’ and ‘’Netwerk’’. At that time he had his own weekly live TV show: “Brandpunt Politiek Café”. For a period of 9 years he traveled for KRO all over the world, reported during the wars in Yugoslavia, Kosovo, Sudan and Rwanda, and interviewed world leaders including: Blair, Clinton, Berlusconi, Arafat, Mandela and the Dalai Lama.

Eliane Schoonman, LL.M
Issues Management Institute Amsterdam
Course Lecturer

Eliane Schoonman, LL.M, obtained her Masters in Argumentation Theory and Rhetoric (Dept. Linguistics, University of Amsterdam), as well as a Masters in International Public Law (Faculty of Law, University of Amsterdam). She is currently consultant at Issues Management Institute in Amsterdam. Moreover, she has been a teacher of Journalism and Public Relations (School of Journalism, Utrecht, NL), was Director of Corporate Communication & Marketing (Government, The Hague) and acted as a Board Member of the International Press Centre Nieuwspoort, The Hague. Eliane is author of a diverse range of books on issues management, media impact, crisis management, and spindoctoring. She assists big corporations and domestic authorities with their social media monitoring, research and analysis sustaining organizational and corporate communication policy.

Michael Etter, PhD.
Marie Curie Research Fellow at Cass Business School, City University London

For more than ten years Michael Etter has been working as a scholar and practitioner in the area of strategic communication and digital media. With a Master in Communication Sciences and a Ph.D. in Organisation Studies and Cultural Theories, he has an interdisciplinary background that provides him with a multifaceted lens on current phenomena of the digital world. Michael Etter is currently working as a Marie Curie Research Fellow at Cass Business School of the City University London, where he studies the creation of corporate legitimacy in the digital society (EU project COLEDISO). He also owns a communication consultancy and advises organisations regarding strategic communication with a particular focus on digital strategies. His previous experience in teaching includes corporate communications and marketing modules on Bachelor, Master, and Executive Master levels. Michael Etter’s research interest lies in the challenges that organisations face in a networked and digitalised communication environment. He is particularly interested in the processes of reputation and legitimacy formation and how organisations can strategically leverage new media technologies to participate in these processes. The aspect of Corporate Social Responsibility is therewith prevalent in his academic work that has been published in leading communication and management journals, such as Journal of Management Studies, Management Communication Quarterly, Journal of Business Ethics, and Corporate Communication: An International Journal.